Sword and the Script

DECEMBER 21, 2021

Another trend that grew in ’21 is authentic, purpose-driven marketing. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 5, 2016

It’s a worthwhile read for corporate communications and agency heads alike. The study provides “quantitative attitudinal segmentation research with over 500 marketing decision-makers” with the authority, budget and history of hiring firms. The sample set includes a near-equal mix of both B2B and B2C marketing leaders.

B2C 61

B2C Corporate Agency Survey 61

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

APRIL 5, 2016

What this means to marketing, is that even paid spots on social media will need to act like that chamber of commerce networker that has genuine conversations. Also see the coverage of these related marketing studies: 5 Slightly Contrarian Views on a CMO Council Content Survey. 5 Takeaways from the Salesforce State of Marketing.

Mobile 60

Mobile Survey Marketing B2B 60

PR 20/20

OCTOBER 11, 2018

automates the content marketing process and provides insights on how to generate better results from content. Atomic Reach is an artificial intelligence platform that delivers deep insights on critical data points that influence and affect the performance of text-based content. It unlocks the value of images and videos.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

FEBRUARY 13, 2020

Today’s web users in particular are seeing straight through click-bait content and corporate messaging, so make sure you develop a brand voice which is relevant to your target audience which is trustworthy and appears authentic.

Measurement 62

Measurement Marketing SEO B2C 62

5W PR

AUGUST 7, 2020

Adobe Summit is also great for B2B marketers and content marketers, as well as anyone that’s looking to learn a lot more about building a great journey for customers because this event is all about developing excellent customer experience.

B2C 88

B2C B2B Pitching Conference 88

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. I have a last name, but you may know me as Jordan at Contently.

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. B2C communications. optimizing B2B v. how to stay competitive in the world of search.

Video 79

Video SEO Skype B2C 79

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. The goal is to attract, inform and convert followers, influencers and like-minded business individuals, making them feel as though they can relate to your organization.

SEO 80

SEO Social Media Strategy Media 80

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. It all adds up to more content.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

JUNE 25, 2019

The future of marketing is more intelligent and more human. And it’s not just B2C. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 145

B2B Trends Video Course 145

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Update your workflow.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111