MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. Here are just a few of them that are a great place to start if you want to be more creative with your video content on social media: Facebook Live. This channel is great for fun, upbeat and visually engaging video footage.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step.

How To 120

How To Wireless Retail B2C 120

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Guerrero ( Creative Commons ). Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Review the response plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. It did for Strategic America (SA).

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Another trend that grew in ’21 is authentic, purpose-driven marketing. Slow decline of social media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But the tour needn’t be other-worldly to get attention; even corporate headquarters can be intriguing if you’re visiting Uber. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun. Tap a team to create personal journeys like this one GE did inside a volcano.

Video 120

Video B2B B2C Survey 120

Prohibition

JANUARY 23, 2023

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

Video 62

Video Social Media Instagram Media 62

Prohibition

JANUARY 6, 2023

Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text. Step by step guide to create a corporate video for your marketing needs. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

The Hoffman Agency

OCTOBER 25, 2019

In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. Insight on working in B2B or B2C communications. Today, Marissa continues creative agency work as a Jr. Ashley Nakano, director.

Agency 28

Agency LinkedIn B2B B2C 28

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Here’s what it means to you. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. Can you say more about how corporations and associations can realize this vision?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Acunzo keeps a running list of over 200 branded shows broken down by B2C, B2B, and non-profit.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 85

B2B Content Marketing Trends Marketing 85

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors.

B2B 242

B2B B2C Software Consumer 242

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 18, 2015

Whether it''s mothers looking to make cleaning easier with help from an innovative 3M Scotch-Brite product or connecting millenials with creative cooking through General Mills’ Tablespoon.com, knowing your audience is key to the success of your content. Content marketing tip: don''t put round peg in square hole.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40