Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you. Because it turns out that only 30% of consumers trust companies.

Storytelling 102

Storytelling Marketing Travel Case Study 102

Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done.

B2B 110

B2B Study Storytelling Strategy 110

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 101

B2B Study Company Leadership 101

Sword and the Script

JANUARY 25, 2020

That business leaders never want to talk about the ugly parts, isn’t new. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

Storytelling 116

Storytelling Examples B2B Chemicals 116

Sword and the Script

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Storytelling enhances value.

B2B 81

B2B Storytelling Marketing Case Study 81

ImPRessions - Crenshaw Communications

JUNE 14, 2018

After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply. B2B PR rules that don’t always apply. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. However, stories are inherently different and it’s the stories people remember.

Storytelling 60

Storytelling Creativity B2B Film 60

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 139

B2B Branding Brand B2C 139

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. People and organisations want to read stories about people like themselves.

B2B 88

B2B Journalism Case Study Storytelling 88

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat something that a lot of B2B brands struggle to do.

B2B 120

B2B B2C Facebook Storytelling 120

Ishmael's Corner

OCTOBER 4, 2015

The Art Of Storytelling In Business Communications And Public Relations. Every company website features an “About Us” section. The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Real Estate 60

Real Estate B2B Company Storytelling 60

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. Poor storytelling will make an entry dead on arrival. Some large brands are sheepish about approving case studies.

Case Study 298

Case Study Study B2B Technology 298

Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. It’s more about the mentality.

Storytelling 136

Storytelling Sports Software Mobile 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. Myth: PR is just about top-of-funnel awareness.

B2C 120

B2C Product Launch SEO Storytelling 120

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. Until next time! Critical Mention.

Storytelling 66

Storytelling B2B Trends Examples 66

ImPRessions - Crenshaw Communications

JULY 28, 2023

Think about it. Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. But, when we speak about the situation honestly, the conversation is humbling. Chili Piper is an inbound conversion platform for B2B revenue teams. Probably not.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

We’re not just talking about ChatGPT – although the Crenshaw team has been early and vocal in proclaiming Chat GPT’s usefulness for PR. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. And 2023 has certainly been a year of wild experiences for PR professionals.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” As storytellers, we’re taught to show, not tell. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. Ask every key officer about their own personal backstory.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. Concerns about job losses, privacy breaches, and ethical use are widespread.

Technology 170

Technology Strategy Privacy Healthcare 170

B2B PR Sense

JANUARY 5, 2018

There are a number of myths about public relations. We’d like to take this opportunity to set the record straight -- to debunk some of the most popular myths about public relations. Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. Storytelling engages, influence persuades. A great PR campaign will obviously build brand visibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stern + Associates

MAY 22, 2024

At least as much as consumer-focused or B2B businesses, nonprofit organizations often face tough and ever-evolving demands and competition. The Power – and Necessity – of Storytelling Having an interesting narrative is crucial to any organization’s communication strategy, but is even more important for a nonprofit.

Nonprofit 119

Nonprofit Strategy Communications Conference 119

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you.

Branding 173

Branding Brand Storytelling Video 173

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context. How would you respond to that?

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

JANUARY 13, 2015

Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. That is exactly what dooms the typical B2B website. Simply producing content with an outward perspective would lift B2B websites out of the dreadful quadrant. The results weren’t pretty. Cadence Test. Synopsys Test.

B2B 60

B2B Study Storytelling Exercises 60

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities. Ensuring content, visuals, and storytelling align with the theme and spirit of the occasion are essential.

Examples 293

Examples Consumer Software Analysis 293

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement. Image credit.

Video 145

Video Trends Marketing B2B 145

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. how you can gather key insights about your subscribers, create content that is relevant to them, and make your newsletter smart. 5 Ways AI Can Deliver the Right Content to the Right B2B Buyer at the Right Time. It’s all about timing. Lunch Lab).

Storytelling 63

Storytelling B2B Content Marketing Data 63

Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media.

B2B 60

B2B Social Media Company Media 60

The Hoffman Agency

OCTOBER 9, 2024

I cannot even begin to express my excitement about continuing my career at Hoffman as an associate account executive. From a team outing to the Red Sox game to chatting about our favorite fall drinks, Hoffman has truly taught me what a corporate culture should feel like. I have a full-time job working at an agency? Somebody pinch me!

Strategy 36

Strategy B2B Internal International 36

Ishmael's Corner

APRIL 5, 2015

But when the storytelling goes far beyond reality, the startup ends up in the hype zone. When a startup does get the product right, it should embrace storytelling in its communications with the fervor of a gospel choir. With this mind, I wanted to share some storytelling tips and examples for startups. In short, looks count.

Storytelling 60

Storytelling Exercises Energy B2B 60