Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. You can see the recording here.

Video 153

Video B2B Film Marketing 153

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Investing in SEO can be key to making sure your campaigns convert. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It was an interesting job, particularly from a B2B tech PR perspective. Did you know? Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Don’t forget, video boosts SEO as well. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 4, 2017

Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Critical Mention

JUNE 19, 2019

And although forty-two percent of B2B marketers say they’re effective at content marketing, recent research from the Content Marketing Institute found that over 80% of B2B marketers say they have a content marketing strategy, but only one third have it documented. This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. 1) Content marketing benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

The Hoyt Organization

OCTOBER 9, 2023

Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video. This measure provides users with greater confidence in the authenticity of the profiles they interact with on the platform. This new search function has revolutionized how professionals research and select B2B products.

LinkedIn 92

LinkedIn Video B2B System 92

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

MAY 18, 2023

Improved SEO and Online Presence Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website. This can positively enhance your brand’s SEO and improve both your website, and brand’s visibility. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. Give our services a try.

Study 93

Study Marketing Survey SEO 93

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. My B2B clients are more open to sponsored content. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. If you commercialize a complex product with a long sales cycle as many B2B organizations do, then I’d venture to say the data shows long-form content is essential.

Blogging 106

Blogging Survey B2B Analysis 106

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. Social Media B2B. Adweek Online. Social Media Today. chrisbrogan.com.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( LinkedIn B2B content Report ). SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report). 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Critical Mention

APRIL 5, 2019

In fact, ninety-three percent of B2B marketers use content marketing. And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. How do I measure its success? By creating a targeted experience, you control what your audience does when they visit your website.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). We’ve had a measurable impact on their business and we love working with them. Implement it.

Interviews 28

Interviews B2B Blogging Real Estate 28

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. So how can you tell the difference? Talk to Us

Google 134

Google Banking Engineering Web 134

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. How to Use Your PR Coverage to Scale Your Startup.

Real Estate 52

Real Estate How To B2C Banking 52

Sword and the Script

FEBRUARY 18, 2017

As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an extra $5 million in the marketing budget ? It also merits pointing out, these are early measurements; perhaps the results improve with time. A Data-Driven Answer for B2B].

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

AUGUST 30, 2022

Even in B2B tech, where most of the 41% of PR pros that do report to CMOs have greater alignment with marketing, it’s really difficult. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. In any case, I believe this is a tough sell and the market just isn’t there yet.

Publicity 85

Publicity Survey Enterprise Pitching 85

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

How To 62

How To Analysis Comparison B2C 62