Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. 7 best PR uses for video. A public-facing CEO. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search rankings and SEO. I like to see things like case studies and infographics freely accessible.

B2B 121

B2B Mobile Content Marketing SEO 121

Buzzstream

FEBRUARY 1, 2024

Including a link to our post would provide an excellent resource for your readers wanting to learn more about [topic](and boost the contextual authority in Google’s eyes, which can help SEO). Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse.

Pitching 87

Pitching Infographics Survey Resources 87

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Templates range from social media posts to marketing collateral to infographics (and tons in between). So no longer do you have to guess what will work. Source: Buzzsumo.

Google 90

Google SEO Trends Content Marketing 90

ImPRessions - Crenshaw Communications

MARCH 10, 2017

” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. For a primer on keyword selection for SEO, have a look at this article. Here’s what we recommend to maximize the impact of your posts. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. I never considered this for B2B marketing, but the price point allows for experimentation. We’ve been kicking the tires of what’s called the MozBar, which automatically captures SEO metrics as you search the Web.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. AI will ‘humanize’ B2B sales and marketing. Note: see my interview with Betsy here – Paid Social Media as Surround Sound in B2B Marketing; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Digital PR 62

Digital PR Analysis B2C Examples 62

PR 20/20

JANUARY 3, 2019

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019. Thanks to Content Marketing Institute and MarketingProfs, we have a wealth of B2B content marketing information from this year’s B2B Content Marketing Benchmarks, Budgets and Trends Report. In this post, other top marketing minds weigh in on the topic.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

AUGUST 26, 2015

Demand generation content marketing for B2B high tech industry. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Author, speaker & consultant for B2B content marketing, social media, PR & search. Jason Falls (@JasonFalls) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 29, 2020

>>> Looking for a B2B tech PR with expertise and execution? That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 62

Examples Software Pitching Tools 62

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A single earned media placement will have greater SEO value and certainly more credibility than a thousand newswire releases. The beauty of B2B PR programs in particular is that the branded or bylined business content generated can often be adapted to other channels. Repurpose everything.

Infographics 149

Infographics Retail Resources Employee 149

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front. That partnership can really enrich your content.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Prohibition

APRIL 13, 2023

Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking. Convert To Infographics Infographics are an effective way to share information visually. When created and optimised successfully, infographics will often encourage users to share the content.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

SEPTEMBER 15, 2021

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Epic, a B2B healthcare software company, has also been active on this front. That partnership can really enrich your content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Content marketers often consider SEO as synonymous with content marketing without taking into consideration content promotion on social channels. Infographics.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Just like Vox, a B2B brand that’s committed to content marketing wants to educate and entertain a captive audience by writing about the industry they occupy.

Media 99

Media Journalism Content Marketing Education 99

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Resistance is futile: we must identify blog authors as the Google Mothership commands us.

Blogging 48

Blogging Employee Corporate Google 48