Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. I recommend any PR or marketing person with responsivities that induce media relations download a copy of the 2023 State of Journalism Survey and have a look for yourself.

Twitter 135

Twitter Survey Journalism Social Media 135

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong.

Survey 103

Survey Media Relations Corporate Communications 103

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media. Interesting in reading more?

Media Relations 93

Media Relations Automotive Media Survey 93

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR. You need excellent research skills.

Conference 368

Conference Pitching Agency Writing 368

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. 5) Why public relations is so important for B2B businesses? How do you do a B2B PR? I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . They often break news before anyone else. Dark Reading.

Enterprise 296

Enterprise Trends Journalism Resources 296

Prohibition

JUNE 2, 2023

For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. Using the skills and experience gained from my journalism background, I quickly established myself as a strong copywriter operating in the B2B space. How long have you been at Prohibition?

Meeting 62

Meeting B2B Social Media Agency 62

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. Social proof was at work here too.

Company 96

Company Marketing B2B Software 96

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. click image for higher resolution). Did you know?

Government 143

Government Survey Ethics Media 143

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. Try our services.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% e) Championing a customer-centric corporate culture.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. >>> Looking for a B2B tech PR with expertise and execution?

Blogging 97

Blogging Company Journalism Study 97

Sword and the Script

NOVEMBER 7, 2023

Corporate communications, marketing communications and HR leaders use employee communications applications (ECAs) to inform the workforce about business activities, cultural topics, operational needs and job-related priorities.” Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Employee 141

Employee Software Survey Tools 141

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. Most people find independent journalism and earned media to be the most credible source of information. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

JULY 10, 2018

Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. And, two, they don’t need us.’”.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Sword and the Script

JUNE 25, 2019

Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line. BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative. Also, Amazon but my husband may be reading this.).

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Sword and the Script

JUNE 21, 2016

B2B companies can, and often do, build reputations based on what they are going to do. In the B2B technology space, there are individuals that pin their careers on specific products and if you screw that up, you’ll never be forgiven. Every B2B company does it. Make no mistake, this is a high-risk-high-reward strategy.

Insurance 67

Insurance Insurance B2B Corporate 67

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Unquestionably, B2B blogging, as a topic, re-emerged as hot. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. A Data-Driven Answer for B2B]. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 78

Survey Media Relations Report Media 78

ImPRessions - Crenshaw Communications

MARCH 1, 2017

smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. But the tour needn’t be other-worldly to get attention; even corporate headquarters can be intriguing if you’re visiting Uber. Although eMarketer reported that 45% of all Snapchat users in the U.S.

Video 120

Video B2B B2C Survey 120

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoffman Agency

FEBRUARY 8, 2022

The years passed, and things changed, but my goal of pursuing a career in journalism remained. To deepen my knowledge and get into the field professionally, I applied for a social media internship at Krones AG, a German engineering company that is considered one of the country’s prime examples of successful B2B social media marketing.

Social Media 36

Social Media Travel Engineering B2B 36

Bianchi Biz Blog

AUGUST 17, 2023

It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News. Author: Leslie Dagg Leslie is an account supervisor at Bianchi PR with 23 years of B2B PR experience representing clients across multiple industries. And maybe you will!

Automotive 77

Automotive Mobile Technology Resources 77

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other. There are many tools available to help research whether something is true or not. First, consider the source of the information.

Journalism 52

Journalism Training Consumer Tools 52

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. What if people want to discuss critical topics with the organisation? Unfortunately, promoting your products and services to these people won’t cut it.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 15, 2019

Today, parlayed what learned from living on the inside into my own boutique B2B tech firm (see services ). There several studies on it like this one from Forrester that the Wall Street Journal reported. In-house definitely lets you focus, but you also start drinking the corporate Kool-Aid and can lose perspective.

Agency 78

Agency Leadership Corporate Training 78