Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. >>> Related: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 122

Content Marketing Marketing How To Leadership 122

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” That is the time to create balanced and business-like content. An active thought leadership program needs a content calendar that is eminently doable. Where does your content live? Are you a B2B company? Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. market alone. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? And the six tips?

Content Marketing 95

Content Marketing Marketing Print Software 95

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 3) Perseverance.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Content Marketing Effectiveness. B2B Customers Want Thought Leadership.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. B2B Lead Generation ). B2B Lead Generation ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 85

Content Marketing Marketing B2B Web 85

Sword and the Script

NOVEMBER 21, 2023

Financial analysts say brand strength is a top factor According to the report, “Strength of brand/marketing” is the factor most frequently cited by analysts (at 79%) when asked how they appraise and analyze the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Financial 143

Financial Marketing Survey B2B 143

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real. Here’s why.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. The report says there are between 3.1

Content Marketing 60

Content Marketing Study Marketing B2B 60

Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. With PR efforts, sometimes one small win can lead to more wins.

Leadership 102

Leadership How To Examples Publicity 102

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 180

Content Marketing B2B Marketing How To 180

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

DECEMBER 22, 2020

Content marketing statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

FEBRUARY 28, 2017

See these related posts: Marketing Strategy: The Looming Knowledge Crisis. The Ability to Focus is Becoming an Essential Marketing Skill. Why Content Marketing and Public Relations Need Each Other. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”.

Leadership 60

Leadership B2B Pitching Technology 60

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Stay informed on the latest content trends, industry insights, and news. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%).

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? Leads to a reputation for thought leadership. Organic Search.

Content Marketing 79

Content Marketing Marketing Comparison Measurement 79

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store. It’s been a trend in content marketing too. Marketing output volume is to scale what shouting is to intelligence.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Prohibition

MAY 6, 2020

Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. But how does that translate to online marketing? Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Thought leadership strategy. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Invest in quality content.

Government 136

Government Survey Ethics Media 136

Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B 158

B2B How To Company Publicity 158

Solo PR Pro

APRIL 11, 2017

Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership.

Infographics 40

Infographics Content Marketing Trends B2C 40

Sword and the Script

OCTOBER 29, 2016

The buyer’s journey is a trendy topic in marketing circles and for good reason. This is especially true for B2B organizations, with complex products and prolonged sales cycles. In a spirited effort, marketers white board all sorts of diagrams. Attract: Get More Mileage out of B2B Content. Retain: $2.3B

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. You can and should run content marketing like a publisher. Communication builds trust and it’s a function of leadership.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68