ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brands – brands that previously struggled for such attention.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications. This means we can keep a constant flow of coverage and meet the targets that your brand or business may have.

How To 62

How To B2C Trends B2B 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The client details features and benefits of a new B2B tech product but they fail to materialize. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

Critical Mention

SEPTEMBER 3, 2018

And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. It’s especially crucial for B2B organizations because of the length and complexity of the decision-making and the number of people involved. Credibility is crucial to business success.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Beyond PR

APRIL 5, 2018

Today’s digital media landscape has created more channels and influencers that can positively or negatively affect your brand than ever before, which means there’s a lot you could be missing. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service.

Company 73

Company Media Crisis Insurance 73

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. And that was when the eagle-eyed Adam Petrick, Puma’s global director of brand and marketing, tweeted a simple offer and struck PR gold.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

JULY 22, 2021

Boasting the title as the world’s most influential technology event , the number of vehicle technology brands and exhibitors that have signed up to participate at CES 2022 has already exceeded numbers from previous years and more continue to sign up each week. While buried in CES pitches, a journalist’s response to you might not be immediate.

Automotive 107

Automotive Mobile Technology Resources 107

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” ” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. Lead with the weather. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180