ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. How is Substack different from a blog? What kind of writers are on Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Showcase Value Via Thought Leadership. LinkedIn Groups are dedicated communities of people who are interested in a specific topic or industry.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Personas ought not be viewed as a fad. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

Policies 59

Policies Publicity Community Construction 59

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands?

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is particularly successful in B2B PR campaigns, where the sales cycle is long and the products complex. Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. The Aesthetics of Text: Writing Readable Blog Posts. 1) You don’t have a subscription mechanism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: In the world of B2B, paid social media is the only social media left.

B2B 81

B2B Social Media Company Marketing 81

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Executive Communications, Now & Future State. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 95

Survey Industry Leadership Study 95

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. 37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 167

Study Communications Survey Pitching 167

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 182

Content Marketing B2B Marketing How To 182

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2B: Nicholas Love , Vice President of Digital Marketing | G&S Business Communications.

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Financial 52

Financial Social Media Banking Media 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow.

Agency 52

Agency Local Newspapers Interviews 52

Critical Mention

OCTOBER 14, 2018

In a world inundated with B2B and B2C content, striking that sweet spot between staying relevant and standing out can be a challenge. Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Today’s B2B tech buyers hold the power of information at their fingertips. Digital and social media The B2B tech media landscape is now ruled by the digital domain.

B2B 78

B2B Media LinkedIn Infographics 78

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. My B2B clients are more open to sponsored content. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. A well-written white paper is effective no matter what kind of business you have, B2B or B2C.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. >>> Looking for a B2B tech PR with expertise and execution? Names and bylines on blogs. Put bylines and datelines on your blog posts and content.

Company 99

Company Survey Pitching Report 99

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. In addition, journalists want more research-based, thought leadership content,” according to Media Bylines by PR Newswire.

Tools 100

Tools Survey Pitching Analytics 100

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Do they have women leadership?

Pitching 100

Pitching Real Estate Banking How To 100

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. This is a community where they can openly talk about that.

Agency 59

Agency Internal International Meeting 59

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. They yearn for community. Immediately.

Marketing 40

Marketing B2B B2C Leadership 40

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So, our tech stack is a little different.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 100

B2B Trade Shows Survey Study 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Solo PR Pro

JANUARY 12, 2016

Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136