Ishmael's Corner

JUNE 21, 2020

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. There’s no real sign of how quickly such industry events might return.more.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 63

B2B Study Marketing Survey 63

The Hoffman Agency

JUNE 22, 2020

There’s no real sign of how quickly such industry events might return and with them the opportunity for B2B marketers to utilize them for lead generation. B2B marketing lead generation during the Coronavirus pandemic. It’s something that we’ve seen our clients focus on.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B 137

B2B Marketing eBook YouTube 137

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

An inbound conversion platform for B2B revenue teams, Chili Piper tasked our team with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. It was also recognized as a B2B campaign by Ragan’s PR Daily Awards.

Software 156

Software Company B2B Agency 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. Any PR strategy that leaves out podcasts – or social audio in general – is probably missing out on opportunities.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 160

B2B Leadership Marketing Software 160

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Facebook’s latest features have introduced ways for B2B marketers to share and engage with their target audience.

Social Media 323

Social Media B2B Media Video 323

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 100

SEO Agency B2B Technology 100

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Today’s B2B tech buyers hold the power of information at their fingertips. Digital and social media The B2B tech media landscape is now ruled by the digital domain.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

MARCH 6, 2023

The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power when necessary or who are newcomers excited to make their mark.” Sasha was one of two PR professionals named to the “Mentors” category.

Agency 156

Agency Communications Enterprise B2B 156

Ronn Torossian

NOVEMBER 28, 2019

According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads. Having no leads is like picking up a fishing pole to go fishing with no idea where the fish are nor what kind of bait to use.

B2B 195

B2B Marketing Content Marketing Report 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

FEBRUARY 2, 2024

In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Photo credit: brian jackson ] The post 3 Trends for Comms Pros to Watch 1 Month Into 2024 first appeared on PRsay.

Trends 183

Trends B2C Video Measurement 183

Agility PR Solutions

APRIL 26, 2023

The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation?

B2B 86

B2B Data Marketing Publicity 86

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice named Director of Ad Tech to support expanding client roster.

B2B 170

B2B Leadership Technology Web 170

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Most customer success stories are written to generate earned media coverage, or to run as bylined pieces in trade or business media. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Build in more lead time Understanding lead times is essential. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

5W PR

APRIL 25, 2023

In the B2B sector, it can drive productivity, efficiency, and innovation. Improved Decision-Making B2B AI offers a major advantage: better decision-making. This leads to better insights generated by AI marketing tools. Increased Efficiency B2B AI can boost efficiency and productivity in business.

B2B 97

B2B Customer Service Data Analytics 97

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Odds are that B2B executives already know who their ideal target is, so the next step is to focus on the content that attracts them. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. It can be an excellent way to generate visibility in between announcements. What happens when your big story from last quarter has run its course?

How To 334

How To Media Healthcare Survey 334

Agility PR Solutions

SEPTEMBER 20, 2022

Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers.

Social Media 94

Social Media Media B2B Brand 94

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. PR teams must constantly think about new ways to generate potential story ideas. Yet sometimes it’s underutilized when it comes to PR. .

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

FEBRUARY 20, 2024

Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” What exactly is that? See our services.

Report 105

Report Publicity Marketing Pitching 105

Prohibition

DECEMBER 19, 2023

Meta previews new generative AI tools With the introduction of AI tools being one of the key trends we expect to see continue into 2024, it is no surprise that Meta is previewing new generative AI tools to help create video and images based on text prompts. Get in contact today to find out how we could help you.

Advertising 62

Advertising Advertising Social Media Tools 62

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID.

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Prohibition

FEBRUARY 13, 2024

Companies will be able to put spend behind existing articles shared on its LinkedIn page, setting targets for awareness, engagement and lead generation. This is a great update for B2B marketers who can now benefit from a more direct link to in-app engagement and lead generation options.

Instagram 62

Instagram LinkedIn Social Media Media 62

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. At the end of the day, this content can help leads determine whether or not working with you is the right choice for them.

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Industry analyst relations (AR) can be a foundation for lead generation.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

MAY 11, 2020

Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach. Customized surveys offer relevance.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. Their findings attracted widespread media coverage from CNBC , Forbes , Yahoo , and others, generating 7.8

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. ” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader. After that, things become like a boulder running downhill; an idea generates its own momentum.

Leadership 398

Leadership B2B Community Viral 398