Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Based on our experimentation and research, here’s how communications professionals might use it and what some of the pitfalls are. There’s no question that it could change the way we work.

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Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. It is up to the applying companies to decide whether and how to coordinate their applications.

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Automotive Mobile Engineering YouTube 83

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Join us for our next webinar on 15th March 2023 where we’ll be discussing how to effectively communicate your ESG strategy with our guests from Aviva. If you do it right.

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Bianchi Biz Blog

FEBRUARY 4, 2021

From working with startups, consultancies and larger traditional suppliers in the automotive and mobility tech PR space for almost 30 years, we’ve learned that there is only one hack that always works. Automotive PR Success Depends on Relationships. PR is ultimately a relationship business. Can Your Company Afford a PR Agency?

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Automotive Mobile Agency Technology 91

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! Don’t panic but chances are you might already be behind in your CES planning.

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Automotive Mobile Technology Resources 107

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will!

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Bianchi Biz Blog

NOVEMBER 16, 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I’ve also tried to explore hot-button issues and give them an automotive touch.

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Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. However, it was a fun experience getting to learn how to milk them! Back when I was working at WPSD-TV in Paducah, Kentucky as an Associate Producer I did a story on how sometimes people qualified for a job get looked over because of their age.

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Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News. I have supervised the Automotive News collegiate internship program since 2007.

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Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

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Bianchi Biz Blog

NOVEMBER 30, 2023

What this means for automotive PR professionals: use your seat to listen and develop a thoughtful, comprehensive media strategy that reflects the perspectives of the company’s key leadership. What this means for automotive PR professionals: key messaging is a vital tool in any PR practitioner’s toolbox. Interesting in reading more?

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Media Relations Automotive Media Survey 92

Bianchi Biz Blog

OCTOBER 23, 2023

Since I have made the switch to covering parts suppliers and distributors in the automotive aftermarket, supply chain, M&A trends and sustainability are on my radar. There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level.

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Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Among our top picks for EV-focused YouTube channels for automotive technology suppliers are: EV Pulse 13.7K

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Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Technology Automotive Mobile Interviews 93

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Here are the groups of interests (each has multiple subgroups within the listed group): Automotive. The post How to Improve Your Social Media Targeting appeared first on Cision. Food and drink.

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Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

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Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Some firms that are specialized in a specific industry sector, such as ours which specializes in automotive mobility suppliers, are more national or continental in scope.

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Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

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Meeting Automotive Media Journalism 74

Bianchi Biz Blog

NOVEMBER 2, 2023

You might also be interested in: Meet the Media: Madeleine Winer, Editor of AftermarketNews 7 Facts Auto Suppliers Need to Win PR At CES 2024 Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics The post How to Avoid Press Event No-Shows appeared first on Bianchi PR.

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Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. But early indication looks to be positive, especially for automotive and mobility companies. Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers.

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Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. The challenge is that Company B is virtually unknown in the Detroit automotive ecosystem and currently operates only a very small office in Motown.

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Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. Automotive Technology PR Specialists.

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Automotive Interviews Technology Mobile 91

Onclusive

AUGUST 10, 2021

One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Do you have proprietary data or unique insights that would be really valuable for your audience to access?

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Strategy Survey Automotive Data 418

Bianchi Biz Blog

JUNE 17, 2021

While the Las Vegas Convention Center has added a new West Hall, where automotive and vehicle technology exhibitors will be grouped, for CES2022, there are already a record number of vehicle technology suppliers signed up, so the longer you wait, the fewer options you will have. Automotive Technology PR Specialists.

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Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

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Mobile Trends Automotive Technology 73

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

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Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

SEPTEMBER 23, 2021

Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. How to Contact: YouTube: [link]. How to connect: YouTube: [link]. How to connect: YouTube: [link]. How to Connect: YouTube: [link]. How to Connect: YouTube: [link]. Facebook: [link].

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YouTube Automotive Energy Mobile 63

Bianchi Biz Blog

FEBRUARY 8, 2021

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. My favorite stories often tell the story of how innovations touch people’s lives. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible. Is it even practical?

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Technology Meeting Automotive Media 56

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Also, learn how to use BCC: if you aren’t using a mail list program. 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. I am the VP of Content, Wrecked Media Group.

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Groups Meeting Automotive Media 97

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. I have extensive experience driving battery electric vehicles and living with them for years at a time, starting with the GM EV1 back in the late 1990s. I am an avowed EV enthusiast and have been a member of the Sierra Club for decades.

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Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

FEBRUARY 18, 2021

So over the years, I have read hundreds of articles and blog posts about how to get faster. You might also be interested in: The Number One PR Hack for Automotive Vehicle Tech Suppliers. Advanced Automotive Technology PR Agency. Now, I will never win a half-marathon ( unless I’m the only entrant !), Author: Jim Bianchi.

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Automotive Publicity Transportation Trade Shows 105

The Stalwart Blog

MARCH 7, 2016

In addition, recalls aren’t uncommon in the automotive industry. While the experts should be the ones answering specific questions, others should be prepared to provide a status update or acknowledge the situation like the example above. After all, Ford has a section on its website dedicated to safety recalls.

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Crisis How To Automotive Government 60

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

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Meeting Automotive Media Newspapers 78

Landis PR

NOVEMBER 21, 2022

Every Monday morning quarterback will have an opinion on “how it did” after the last day on January 8 th , but here are a few predictions on changes that will be evident and how to prepare. Bianchi PR – CES 2023: The top 5 mistakes mobility tech & automotive suppliers need to avoid. Fewer international attendees.

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Flack's Revenge

MARCH 23, 2017

Similarly, the influencer’s network perch – and how they connect with other circles – can hold the keys to that showcase property (OK, I’ll stop with the bad real estate puns). It’s all about network science. The application of this field to marketing was very nicely illustrated in this Moz blog post. Stay tuned!

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Real Estate Marketing Automotive Viral 159

Presspage

JUNE 19, 2018

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. They prefer straightforward navigation that makes clear how to find the assets they are seeking. This can be useful for automotive writers who wish to discuss changes in a model over the years. ” 7.

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Automotive Mobile Interviews Video 117

Bianchi Biz Blog

AUGUST 7, 2023

Test drive: Mack MD Series You can follow the Commercial Carrier Journal on Twitter at: @CCJnow You might also be interested in: How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers Bianchi PR’s Summer 2023 Meet the Media Recap Strategic Insights For Automotive Suppliers To Rock PR At CES 2024 The post Meet the (..)

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Journalism Meeting Newspapers Automotive 79