Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. What advice do you have for PR people that want to pitch you? The amount of completely irrelevant pitches I get in my email drives me insane.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Automotive Media Journalism 74

Bianchi Biz Blog

NOVEMBER 20, 2023

But I’m also a car guy, a realist, and an automotive analyst. I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you?

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

FEBRUARY 8, 2021

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. My favorite stories often tell the story of how innovations touch people’s lives. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible. Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Bianchi Biz Blog

DECEMBER 2, 2020

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic. What do journalists want?

Mobile 73

Mobile Trends Automotive Technology 73

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

FEBRUARY 18, 2021

So over the years, I have read hundreds of articles and blog posts about how to get faster. You might also be interested in: The Number One PR Hack for Automotive Vehicle Tech Suppliers. Advanced Automotive Technology PR Agency. Now, I will never win a half-marathon ( unless I’m the only entrant !), Author: Jim Bianchi.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Bianchi Biz Blog

JANUARY 10, 2022

Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Any pet peeves with PR people?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.

Automotive 107

Automotive Mobile Technology Resources 107

Waxing UnLyrical

MAY 11, 2016

Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. I’ve seen how it can establish trust early on in a client relationship, spike sales overnight and lead to valuable partnerships.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. What advice do you have for PR people that want to pitch you? Target the pitch to me. Also don’t get crappy if I don’t respond to your pitch. I am the VP of Content, Wrecked Media Group.

Groups 97

Groups Meeting Automotive Media 97

Bianchi Biz Blog

AUGUST 7, 2023

What advice do you have for PR people that want to pitch you? If you’re offering me a source, have a few different angles in mind and offer them as part of the pitch; “My client, Jane Smith, is an expert in X, and she can comment on A, B, C, D….” Hey, I’ve got this (whatever it is) but I’m not sure how it might fit into your coverage.”

Journalism 79

Journalism Meeting Newspapers Automotive 79

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. How to target correctly.

Writing 71

Writing Pitching Study Data 71

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. What advice do you have for PR people that want to pitch you? Please keep the pitches understandable to the untrained eye.

Meeting 86

Meeting Media Chemicals Radio 86

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles.

Digital PR 161

Digital PR Tools Pitching Film 161