Sword and the Script

APRIL 12, 2022

That’s when he started building a product in-house. So, I sold my agency and went all in with Propel to invent the public relations management (PRM) category – which has significantly gained steam in the industry since we launched the first PRM in 2018.”. PR tech news mentions. Enterprise monitoring may cost more.

Software 89

Software Pitching Measurement Enterprise 89

Landis PR

MAY 1, 2023

Media Relations AI tools can also be utilized in media relations. For instance, Muck Rack’s new feature, PressPal.ai , powered by ChatGPT and Muck Rack’s media database, generates a press release within 15-30 seconds based on writing prompts. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Journalistics

SEPTEMBER 9, 2021

I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire, and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros.

Tools 52

Tools Engineering Interviews Social Media 52

Critical Mention

JUNE 19, 2019

You first need to figure out the need for your product or service and then focus on what problem it can solve. Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. The next is knowing which types of content work where.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products.

Industry 93

Industry Media Technology Employee 93

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. Predictive Crisis Management .

Media 88

Media Data Reddit Crisis 88

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The modern non-stop news cycle requires content that is both timely and relevant to make an impact. But there are several things that can be done while planning which will help prepare you for the unexpected.

Healthcare 40

Healthcare Insurance Insurance How To 40

Ethical Voices

NOVEMBER 7, 2022

The ethics of reviews and selling products you review. Beyond just selling review products, the other thing that has become increasingly popular in the media today are affiliate links. I’m seeing more and more of the larger business and consumer media are doing it. The ethics of press trips. I shy away from them.

Ethics 83

Ethics Travel Writing YouTube 83

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Some say that earned media is a synonym for PR. But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations.

Reputation 156

Reputation Brand Branding Media 156

NewsWhip

MARCH 31, 2021

So, I guess there’s places where social media is going to matter more and that’s if I’m very invested or into something like running and influencers and earned media from the running world is going to influence me. Or what are the stories related to this that people engage with and choose to share?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

JANUARY 17, 2023

My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 3) There is no order of merit to this list.

Technology 93

Technology Software Resources Pitching 93

Landis PR

MAY 28, 2024

Biotechnology and Life Sciences are other sectors where Denmark has a strong reputation, with a focus on research and development, as well as clinical trials and production. Denmark has a very narrow media structure with only a few media in each category. Don’t expect to get any control over the final content in articles.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2018

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. ” What are the challenges of working with our company/category/story?

Agency 136

Agency Media Relations Resources Internal 136

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. That’s the first story in this month’s roundup of PR technology news. The total numbers also include numbers that provide media monitoring as a service.

Software 100

Software Study Pitching Analysis 100

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. This means actually giving them what they’ll use in the article before it ever gets to the interview stage. I write back, saying yes, I would like to do an interview with So-And-So. Thanks, but no thanks. IMHO, its not.

Pitching 111

Pitching Facebook Interviews Twitter 111

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

DECEMBER 24, 2019

“A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.” Click To Tweet. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget. Use free PR and media tools.

Infographics 149

Infographics Retail Resources Employee 149

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. “Clients say the 600 articles I’ve published save them time, money and effort.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

APRIL 8, 2017

The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts. Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. Those five categories are: Consumption metrics. Lead metrics.

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Waxing UnLyrical

SEPTEMBER 14, 2010

If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. Today, your news release can reach audiences you never expected it see in the past.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. He published his article in December, noting, “iPRSoftware did not respond to questions on whether it had informed its clients of the data exposure.”. How did it work?

Software 105

Software Analysis Data Tools 105

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. The service uses artificial intelligence to find, summarize and cluster news.

Pitching 86

Pitching Survey System Technology 86

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company’s bottom line. PR and communications predictions. My own predictions.

Marketing 176

Marketing Employee Content Marketing Training 176