Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The results were clear and measurable. That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation.

B2B 106

B2B Leadership Marketing Blogging 106

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Next week in part two of this article series, we’ll share responses from three others. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation.

Reputation 148

Reputation Financial Community Employee 148

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. They said that my résumé was too much about what I did, like article placements, and not enough about what that work had accomplished for my employers. A few days later, I heard back from the agency with a short critique.

Banking 170

Banking Leadership Government Financial 170

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Executive Thought Leadership. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

Crisis 125

Crisis Crisis Management Crisis Communications Journalism 125

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No measure of success. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. It’s on the company to underline the robust security measures it’s put in place. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Intangible assets include people , relationships , reputation …our territory. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Data 170

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Transparent and authentic communication builds credibility and fosters a positive brand image.

Corporate 78

Corporate Industry Communications Ethics 78

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Stephen Waddington

JULY 6, 2022

To build and enhance organisational reputation. To offer organisational leadership. Accreditation schemes operated by a national association are voluntary and have varying levels of reputation among practitioners and employers. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 109

Video Marketing SEO Social Media 109

Stephen Waddington

NOVEMBER 15, 2018

An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Here’s a suggestion: how about measuring the success of your work based on the business outcomes that you deliver instead of ad industry gongs? There’s a sport in public relations to publicly undermine what we do.

Publicity 84

Publicity Sports Ethics Measurement 84

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. They wanted access to reputable information, to build relationships, to hold organisations to account. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. What’s the right channel to use? What’s the right timing? Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

JULY 24, 2018

The announcement generated scores of articles and lots of discussion on social media. Some critics, like the Texas meat processors who spoke out against the measure, may not even have been aware of WeWork’s existence until recently.) ” The witty clapback won plaudits, possibly because it was a measured response.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

PRSay

DECEMBER 19, 2018

“Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. “What should have been a step toward healing only made the wound deeper. Brand comebacks.

Trends 110

Trends Crisis Corporate Leadership 110