Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Looking at your blog’s analytics, you can easily see which posts were the most popular.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Prohibition

MAY 22, 2023

Whether it is an animated infographic or a floating head interview clip, a video is likely to be more engaging to a viewer than a static infographic or a still from the interview with quote text. This is the most popular ad type for bringing more insight and personality to an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. If you’re interested, I can write this article for you. I look forward to hearing from you soon. but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

5W PR

JULY 15, 2020

published an article tracing the evolution of media kits from the 1960s until today. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. These articles establish your brand as a trusted source of information and attract organic traffic from search engines. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

MARCH 15, 2019

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. What’s their writing style, what’s their background, is there a common thread in their articles? In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. Finally, as we’ve written before on this subject , don’t stop with a press release.

Survey 136

Survey How To Construction Data 136

Beyond PR

JANUARY 23, 2018

Naturally, we were thrilled at such a prestigious media mention and shared this article with our followers. But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. You could also create a roundup post if you get enough media mentions.

Strategy 75

Strategy Media How To Infographics 75

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. 60% of journalists love Mondays Wait to follow up out and then check in in the morning two to three days later Include images: when asked which multimedia or data elements have you included in your articles over the past 6 months: 81.7% infographics, 39.3% images, 44.6%

Report 52

Report Trends Media Infographics 52

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, a “share on Facebook” button at the end of an article could improve brand reach. A wider range of media can help to earn more attention online.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Here are a few ideas to get started: Create a video that highlights the key points in your article. Pull data or facts and create an infographic. Wrapping Up.

How To 125

How To Data Community Groups 125

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. Call to Action.

Small Business 86

Small Business Writing Engineering Infographics 86

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan is also an avid business and tech writer, with articles featured on The Next Web, Fast Company, and Adweek.

How To 120

How To Tools Exercises Viral 120

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. 60% of journalists love Mondays Wait to follow up out and then check in in the morning two to three days later Include images: when asked which multimedia or data elements have you included in your articles over the past 6 months: 81.7% infographics, 39.3% images, 44.6%

Report 40

Report Trends Media Infographics 40

Sword and the Script

JANUARY 14, 2017

As with every week, below are three articles I’ve vetted and recommend for your perusal. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

JANUARY 17, 2018

The truth is that your best articles and blog posts can find a new life in an entirely different form. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic?

eBook 108

eBook Infographics Pinterest How To 108

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Her articles have been featured in Entrepreneur, Ragan’s PR Daily and Muck Rack, to name a few. The quotes pique far more interest around our guests and their interviews. Sometimes, an image can even spark an idea for a story. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. Giving an interview about how you won the town’s barbecue competition.

Publicity 63

Publicity Small Business Advertising Advertising 63

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. The story included interviews, behind-the-scenes video, and cinemagraphs, or images with motion that plays in a loop.

Video 84

Video Engineering Financial Infographics 84

ReimaginePR

JUNE 27, 2016

Today’s article will help you learn which old, outdated plans have been pushed out of modern PR (for the better!) As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

FEBRUARY 3, 2018

That’s the common denominator among the articles (and one podcast) included in this week’s Unscripted Marketing links [UML]. For anyone that’s straddled the Atlantic Ocean in marketing, that a delicious piece of trivia for ‘marketeers’ from Jason Miller of LinkedIn in an interview with Kerry O’Shea Gorgone. Talk to Us !

Content Marketing 63

Content Marketing Creativity Apparel Marketing 63

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. Marketers just throw an article on a blog and expect everyone to show up.

Strategy 112

Strategy How To Content Marketing Analysis 112

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. This article was originally published in PR News’ Measurement Guidebook. Can Thought Leadership Be Measured?

Leadership 81

Leadership Reputation Measurement Video 81

PR 20/20

MAY 23, 2017

MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides and tutorials. Search Engine Journal publishes articles for every level of search expert. And, their name lives up to the promise with articles focused on tech and the impact on businesses. a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294