Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

APRIL 14, 2021

“Eliminating third-party trackers simply maintains Facebook’s and Google’s ability to track consumers and gather enormous amounts of data about us while also preventing many of their advertiser competitors from doing the same,” wrote Recode journalists Sara Morrison and Rani Molla in a recent article.

Privacy 124

Privacy Google Advertising Advertising 124

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

Writing 100

Writing Guidelines Infographics Social Media 100

Contently - Strategy

DECEMBER 5, 2019

Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Critical Mention

FEBRUARY 10, 2018

Creativity matters . There are more ways than ever to be creative in PR. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. Barnum and his ability to spin tales that the media—and the public—ate up. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Community Google 120

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you can discover who they are and develop a relationship with them, you’re more likely to have them share and write about your content and product or service.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

OCTOBER 28, 2015

40 percent of adults respond better to imagery as compared to text-only articles. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images: martinak15 , Verizon ( Creative Commons ). Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. His additions to our media efforts added an extra layer of expertise to create compelling coverage like this Shape Magazine article on Wearsafe’s runners’ survey.

Survey 136

Survey How To Construction Data 136

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 91

Survey How To Reddit Pitching 91

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Determine 2-3 Key Messages.

Interviews 120

Interviews How To Media Infographics 120

Contently - Strategy

JANUARY 17, 2024

Two critical steps can set your content team up for success when it comes to expectations around compliance: Ask your legal team to sign off on a topic idea or story brief before assigning a writer to develop a full article. Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

MARCH 15, 2019

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. While I’ve curated three article below and pulled out one salient point from each, I encourage you to reach each piece in its entirety. 1) Building Relationships with Content.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. As always below are three articles I’ve read and recommend for your perusal. The article suggests marketers will more closely scrutinize their digital marketing spend on the platform as a result. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Solo PR Pro

AUGUST 15, 2017

Today, PR professionals spend as much time sourcing or creating visuals as they do writing content. BuzzSumo analyzed over 1 million articles and found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images ( Source ).

Infographics 49

Infographics Course Conference Social Media 49

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. Here is how you can leverage the various content types: Text : Create articles and blog posts that the readers will find useful and relevant. But don’t get too promotional.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Contextual Relevance.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. If your speaker is prolific, then research and roundup previous blog posts and contributed articles he or she has published.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

AUGUST 16, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts. Mold two or more existing blog posts into a comprehensive contributed article.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. You keep them up to date on relevant news. It serves two purposes.

Publicity 75

Publicity Small Business Advertising Advertising 75

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71