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Emerging Trends in Tech PR: What’s Next for Technology Companies?


Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Check out our services.]. Podcast monitoring.


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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

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4 Signs It’s Time to Invest in PR or Marketing Technology


If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. Why aren’t you monitoring mentions of your brand on social media? You want journalists and bloggers to write about your brand, but you’re overwhelmed with finding the right ones. Your mom , dude.

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Artificial Intelligence and the Practice of PR

The Proactive Report

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Why should you embrace AI?

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6 Most Important Skills Needed to Succeed in PR

Remote PR Jobs

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g.