Onclusive

JUNE 14, 2017

Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. You can do this by providing a topic during the interview to have them write. You can’t only rely on past writing samples. The pen is mightier than the sword.

Writing 66

Writing Interviews Creativity Small Business 66

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Waxing UnLyrical

JUNE 12, 2018

You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords. Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes.

Mobile 65

Mobile SEO Small Business Analytics 65

Beyond PR

DECEMBER 12, 2016

What’s the point of being active on social media if you don’t actually pay attention to your analytics? If Not: Make it a must to review both your social media and website analytics each month to better understand which platforms and updates are driving traffic. Follow her on Twitter @eggmarketing. Images: Pixabay 1 , 2 , 3.

Social Media 40

Social Media Media Small Business Analytics 40

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. They also monitor their reputation using high-tech analytic tools. One meant for small businesses? PR Professionals.

Journalism 52

Journalism Corporate Software Analytics 52

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 86

Small Business Writing Engineering Infographics 86

ImPRessions - Crenshaw Communications

MARCH 7, 2017

But there are plenty of people writing, blogging and podcasting about how to learn. Once a brand has done some research through surveys, existing analytics and other tools, it’s helpful to develop an audience profile that includes all the data points your target has in common. Learn from the masters. A new mom under stress?

Storytelling 149

Storytelling Data Insurance Insurance 149

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. A Simple Measure of Marketing Many Businesses Miss. Experience – and analytics data – tells me there is a fairly strong correlation between the success of a blog and the consistency of publishing. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Critical Mention

SEPTEMBER 19, 2019

We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Shannon Hernandez in this short and simple post for HuffPost Small Business. What’s more, the analytics tell you more than just who saw it, they tell you who read it,” writes Lisa Gerber explaining why Medium may deserve a second look from your brand.

Web 40

Web Small Business Creativity Content Marketing 40

Prohibition

JULY 19, 2018

Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists. Copy writing, blogging and content generation. Media monitoring – look at Google Analytics. Of course social media in general also acts as a great tool for those looking to outreach their business.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

JUNE 21, 2012

I’m no longer a small business owner, but now work for a very large agency. Analytics, which can help you figure out not just which type of post performs the best, but when. – but of those I have tested, here is what I currently think is the holy trinity of managing social media.

Social Media 107

Social Media Media Facebook LinkedIn 107

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 12

Technology Software Company Marketing 12

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 63

Publicity Small Business Advertising Advertising 63

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Contently - Strategy

OCTOBER 1, 2018

When the Harvard Business Review spoke with the publishers of The Independent, they learned that not only did the paper save money after the switch, they sold more print editions. As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates.

Marketing 111

Marketing Google Newspapers Print 111

Cision

MARCH 13, 2017

According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development. As omnichannel strategies are gaining prominence, you might have to consider reaching out to your target audience and eventually do business without making them leave their social platform. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

PR Fuel

NOVEMBER 2, 2021

How much more revenue could your business generate from the exposure to millions of potential customers? Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. What’s more, most PR companies offer these packages to small business owners.

Writing 52

Writing System Automotive SEO 52

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. We need to know: how to write for the web. use Google Analytics.

Communications 100

Communications Training Web Analytics 100

Beyond PR

OCTOBER 31, 2017

Whatever the robust analytics are telling you should be a clue as to what you can tweak to improve results. Susan Guillory is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management. Instead, embrace metrics platforms that help you do your job even better.

Measurement 65

Measurement Media System Small Business 65

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. Ann Handley , author of Everybody Writes , heads up content at ‘Profs.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

DECEMBER 19, 2016

Looking at your blog’s analytics, you can easily see which posts were the most popular. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. March: Revisit Your Best Content. This is great fodder for future content. Follow her on Twitter @eggmarketing.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52