PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. Should you raise funds or donations for those being hurt by the crisis?

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 111

Media Analytics Healthcare Crisis 111

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?).

Analytics 200

Analytics Energy Google Data 200

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Some of the approaches worth considering include: Using psychological profiles as data: The quality of machine learning analytics processes always depends on the quality of the data you train it with.

Technology 76

Technology Training Data Consumer 76

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. We run so fast and so hard in marketing, we have to make time for reflection. Feel free to start writing about these too, by leaving a comment below. The Chief Marketing Officer ( CMO ) is being asked to do more and more. 2) The Struggle for Marketing Talent is Just Beginning.

Marketing 62

Marketing B2B Content Marketing Survey 62

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. Senior Marketing Manager, Critical Mention. Know Your Audience. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Priscilla is the marketing manager for Critical Mention. According to Critical Mention data, Hulu has received a 36.8%

Media 113

Media Comparison Radio Sports 113

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Creating your own news. Until next time! Critical Mention.

Trends 106

Trends Social Media YouTube Storytelling 106

PR 20/20

JANUARY 14, 2021

BuzzSumo : I’ve said it before, and I’ll say it again: BuzzSumo is a must-have for every content marketer, and it just keeps getting better with age. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

AUGUST 19, 2017

On one hand, a core competency in analytics and automation are a prerequisite. I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis. Don’t miss these related posts: What Does It Take to Implement Content Marketing Effectively in B2B? Fletcher wrote.

Leadership 63

Leadership Study Analytics Survey 63

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. . SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Critical Mention

MARCH 17, 2022

Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Social Media 144

Social Media Media SEO Instagram 144

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” Research and analytics are an increasingly important source, along with advertising and marketing (skills),” the report said. I sat in my office and thought about that. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Demonstrate/develop excellent writing skills. Demonstrate/develop excellent writing skills. Great analytical and administrative capabilities.

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. billion pieces of editorial content.” h) Crisis Management – Q&A with a PR Pro via TVEyes. there’s a lot you can do to prepare for a crisis.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game. SCHEDULE A DEMO. Priscilla Osorio.

Agency 79

Agency Marketing Media SEO 79

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Critical Mention

NOVEMBER 22, 2019

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. The expansion of different media types opens the door for more people to write about your brand. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

MAY 7, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 5, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

DECEMBER 13, 2019

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Writing makes me aware. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81