Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

Customer Service 280

Customer Service Social Media Marketing Media 280

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

Stern + Associates

MAY 6, 2024

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform.

Strategy 71

Strategy Marketing SEO B2B 71

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Senior Marketing Manager, Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144

Brand24

SEPTEMBER 5, 2018

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more!

Analytics 110

Analytics Twitter Tools Company 110

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

MAY 31, 2016

Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a day-to-day basis. Social media has brought many markets to the next level with its unparalleled ability to encourage direct interaction with customers. Making the Right Decision Faster.

Analytics 120

Analytics Social Media Mobile Strategy 120

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

Company 88

Company Analytics Privacy Consumer 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. This retrospective examination could offer key learnings for those in the field.

Film 127

Film Marketing Sports Hotels 127

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. quarterly website visitors driven by their media coverage. Why technology ROI matters. The answer is yes!

How To 397

How To Software Media Analytics 397

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Catch up with the latest updates that you need to be aware of in our social media round-up below. LinkedIn updates follower transparency LinkedIn has rolled out an update allowing company pages to see which other pages are following – this was previously not visible.

Instagram 62

Instagram Social Media Facebook Media 62

Cision

OCTOBER 29, 2015

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social media, or at least not fully leveraging all that’s available to them. C’mon people; social media has been around a while. Businesses Are Barely Using Video on Social Media. Look, people.

Social Media 120

Social Media Media Marketing B2B 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Accountability is the final reason for employing a social media approval process. Social media campaigns are usually time-sensitive.

Social Media 88

Social Media Media Case Study Construction 88

5W PR

MAY 18, 2018

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Today, marketing and communications teams are being asked — over and over again — to do more with less.

Technology 266

Technology Television Web Social Media 266

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Here, we will educate you on everything social PPC! What is paid social media?

Social Media 62

Social Media Media Advertising Advertising 62

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. The second reason is to acquire customers. Did you know? Catch up time in AI.

Company 151

Company Tools Technology Software 151

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. While considering these, marketers also should be aware and mindful that consumers are also hungry for good news. Social Listening.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Stern + Associates

SEPTEMBER 27, 2023

There tends to be a rivalry between sales and marketing teams. Sales often sees marketing as out-of-touch with what’s really happening on the frontlines. Marketing can view sales as focused only on individual deals rather than the big picture. But sales folks should understand how marketing supports sales.

Marketing 62

Marketing Data Groups Strategy 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

PR 20/20

NOVEMBER 28, 2022

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Questions to Ask of Your Google Analytics Data. What were the top traffic-driving channels?

Analytics 52

Analytics Google Case Study Data 52

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be. A Brief Recap of Predictive Analytics. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114