Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Brand 223

Brand Branding Pitching Conference 223

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. It’s also useful to find out which reporters write for your competitors but not for your brand. . What should you stop doing?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Remote PR Jobs

JANUARY 30, 2024

Journalists rely on pitches, press releases, and media advisories to determine the newsworthiness of a story so by presenting information in a compelling manner, PR professionals increase the likelihood of their stories being picked up and shared by media outlets, amplifying the reach and impact of their efforts.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Best practices for using specific content distribution channels. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics,” according to the announcement.

Pitching 78

Pitching Instagram Survey Data 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. While you don’t have access to their analytics, you still can observe the overall trends. The results found 61% of journalists get 100 pitches a week or more.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Paid media can get your brand in front of eyeballs, but during a recession, that may not be enough to lead to a purchase.

Media 174

Media Pitching Agency Guidelines 174

Sword and the Script

APRIL 6, 2021

That is when one site links to your site – and doesn’t mention your brand by name. Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. Proof Analytics says it partnered with Salesforce. Its software is sold as a subscription-based service. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Reporting and analytics. Google Analytics. It’s a free download in the Google Analytics Solutions Gallery.

Tools 207

Tools Analytics Google Measurement 207

ImPRessions - Crenshaw Communications

JUNE 23, 2022

The ideal KPIs align to build brand awareness, determine traffic, and generate leads. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. For many brands, earned media is the most powerful way to build awareness and credibility among a brand’s prospective customers.

Measurement 182

Measurement Agency Advertising Advertising 182

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Dream up new twists on seasonal pitches. Does your brand have a dedicated social media plan?

Analytics 130

Analytics Pitching Internal International 130

PRSay

JANUARY 1, 2020

In 2019, Instagram opened its augmented reality development platform to the public, making it easier for brands to take advantage of this new technology. PR pros need to spend time learning about the people we’re pitching to. In 2020, resolve to take an analytical approach to your results. What type of stories do they cover?

Publicity 165

Publicity Storytelling Instagram Pitching 165

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. Make your pitch schedule timely. It often comes down to the right media strategy. But the right strategy will work for any type of company. .

Strategy 287

Strategy Media Measurement Product Launch 287

Buzzstream

APRIL 4, 2024

But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Search For the Brand For Homebuyer.com, we’d search for “Homebuyer.com” and adjust the date to 24 hours, then Past Week, and so on.

Digital PR 62

Digital PR How To Media Google 62

Burrelles Fresh Ideas

OCTOBER 10, 2023

A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. This, in turn, will make your brand more memorable and encourage the audience to stick around for more intriguing narratives they expect from you. to access relevant data for your KPIs.

Video 88

Video Publicity Marketing Analytics 88

NewsWhip

DECEMBER 13, 2017

For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. The post How Golin’s Bridge is connecting brands to the new future of PR appeared first on NewsWhip. In the shifting digital landscape, no area of media has remained untouched. The […].

Brand 147

Brand Branding Newspapers Pitching 147

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78