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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

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The 21 Responsibilities of PR and What They Entail

Onclusive

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. How do you know what’s working?

Training 370
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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195
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How data analytics is driving real life change 

PR in High Definition

Data-driven goals, on and off pitch. This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Let’s take a look.

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Enjoying the Ride from Intern to AAE

The Hoffman Agency

If you google “search data analytics,” for example, thousands of articles pop up. You must stay on top of trends, let go of doubt and pitch innovative ideas — some of my favorite advice I’ve received is to “throw stuff against the wall and see what sticks.” Monday quickly becomes Friday as I bounce around tasks.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. climate.”. “A