PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Resources: newsroom , company blog , news search.

Technology 93

Technology Software Resources Pitching 93

The Hoffman Agency

MARCH 6, 2023

If you google “search data analytics,” for example, thousands of articles pop up. You must stay on top of trends, let go of doubt and pitch innovative ideas — some of my favorite advice I’ve received is to “throw stuff against the wall and see what sticks.” Monday quickly becomes Friday as I bounce around tasks.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 86

Pitching Report Tools Software 86

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. climate.”. “A

Communications 126

Communications Crisis Internal International 126

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Data 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. While you don’t have access to their analytics, you still can observe the overall trends. The results found 61% of journalists get 100 pitches a week or more.

Journalism 134

Journalism Media Relations Report Media 134

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Top PR strategists have likely calenderized spring story ideas so that long-lead media pitches are distant memory. Lock in interns and other talent.

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Talkwalker adds podcast monitoring.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media.

How To 0

How To Content Marketing Conference Analytics 0

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

MAY 31, 2023

In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. click image for higher resolution) 2.

Employee 141

Employee Software Survey Tools 141

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? PR tech mentions.

Company 154

Company Tools Technology Software 154

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

SEPTEMBER 13, 2017

Internally, get company-wide buy-in before the public announcement. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Trash all collateral with old logos or branding and replace with updated ones.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. That’s like saying the telephone is PR technology.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. “In Another new PR tech player.

Software 93

Software Banking Technology Data 93

The Resolution Blog

OCTOBER 26, 2017

And as we’re talking about digital communications, analytics will be almost essential. I know as I have pitched and won these budgets. Read presentation from the PRSA International PR conference above. The answer will come with a clear objective linked to an organisational goal and KPIs in place to meet it. We’ll help you here.

How To 180

How To SEO eBook Measurement 180

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Separately, Talkwalker named Tod Nielsen as CEO. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

FEBRUARY 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. 5) Articles, blog posts and content picks. >>> Did you know?

Software 122

Software Technology Advertising Advertising 122

Shift Communications

NOVEMBER 10, 2016

Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. So where do you start? Balance Strong Foundations with Flexibility.

Healthcare 144

Healthcare How To Analytics Mobile 144

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 1, 2019

The use cases are plentiful, from search suggestions, as Agility says they’ve done here, to analyzing media coverage and notifying you of new reporter and influencers you have not reached out to but are writing about topics you are pitching. 3) Prezly simplifies 1:1 pitching in its platform. 8) Picks from the PR tech vendor blogs.

Pitching 62

Pitching Analysis Report Video 62

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. I’ve written this blog post in an effort to answer this question and so everyone has access to the same information. History and members are informing the CIPR’s 70th anniversary project.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Marketwired

FEBRUARY 11, 2016

Before I go on waxing poetic about how data and analytics have enabled this to a degree – that story has been told, has it not? – And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. This post was originally published on the AirPR Blog.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Third, the data analytics on the backend isn’t just for journalists. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103