Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Set a clear, measurable goal. Outline your strategy – make sure it fits the goal.

Creativity 97

Creativity Measurement Print Analysis 97

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 151

Media Relations Media Print Software 151

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Thank you all for your patience and understanding.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. These are the metrics B2B lead gen measure. 34% say 1 to 3 months.

B2B 64

B2B Report Marketing Survey 64

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents. Content is great. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below. System1 assigns ads a score from 0 to 5.9

Sports 86

Sports Television Advertising Advertising 86

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. A4 Inches in a print mag.

Measurement 40

Measurement Comparison Banking Print 40

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. Why is monitoring trending topics so important? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Media Watch, ABC TV.

Media 76

Media Journalism Radio Print 76

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The takeaway for communications and marketing professionals is that digital isn’t an end-all. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Management’s Discussion and Analysis (MD&A) of Financial Condition and Results of Operations.

Financial 120

Financial Handbook Analysis Internal 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! This makes it easier to work out an average DA score from a long list of online coverage at the end of your analysis period.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Pressure on measurement.

Communications 122

Communications Crisis Internal International 122

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. It’s a far more visual experience to check out a person’s influence print. Here’s her recap of the chat. Image: The Eyes of New York via Flickr, CC 2.0.

Measurement 73

Measurement Print Analysis Journalism 73

Waxing UnLyrical

JULY 12, 2011

In addition to the Wall Street Journal blog post and print piece , smart measurement guy and previous #MeasurePR guest Don Bartholomew of Fleishman-Hillard wrote a terrific piece challenging AVEs. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place.

Measurement 69

Measurement Journalism Print Analysis 69

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Most of all, for me, lazy marketing, is, at the end of the day, lazy PR. How very square.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. For them, Christmas has lost its “wow.”. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Google Search Console.

Report 81

Report Data SEO Analytics 81

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Management’s Discussion and Analysis (MD&A) of Financial Condition and Results of Operations.

Report 40

Report Financial Handbook Analysis 40

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Google Search Console.

Report 52

Report Data SEO Analytics 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Still, there are several ways to quantitatively measure the ROI of PR.

Measurement 97

Measurement Comparison Advertising Advertising 97

Stuart Bruce

MARCH 19, 2015

It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. It’s thought-provoking, exhilarating and infuriating in equal measure. It’s just marketing, not PR. The book isn’t really that much about PR. In fact it is far more interesting.

Publicity 60

Publicity Reputation Corporate Leadership 60