Onclusive

DECEMBER 6, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. NEO analysis helps us understand where IFAW can truly stand out. Stacey Hedman. Global Marketing Strategy, IFAW.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Set a clear, measurable goal. Determine how you will measure the goal – what defines success? The follow through analysis is essential to judging the efficacy of any plan. Calculate the cost per customer.

Creativity 97

Creativity Measurement Print Analysis 97

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. We made a start at reflecting this by adding new material in the past few months as the book went to print.

Case Study 201

Case Study Conference Exercises Print 201

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Wadds Inc.

NOVEMBER 30, 2023

and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis. You can buy a copy of #PRstack: AI tools for marketing, media, and public relations from Amazon in Kindle and print formats. They have tolerated my chasing and cajoling to provide content and feedback on the manuscript.

Tools 52

Tools Handbook Publicity Analysis 52

Mindful Marketing

JUNE 22, 2015

Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents. Content is great. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content.

Measurement 40

Measurement Comparison Banking Print 40

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. Research & Analysis. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback.

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. Influential, an influencer marketing platform, conducted an analysis of positive sentiment surrounding the brands and celebrities featured in the Super Bowl.

Sports 85

Sports Television Advertising Advertising 85

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Media Watch, ABC TV.

Media 76

Media Journalism Radio Print 76

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 86

Social Media Media Mobile SEO 86

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Konnect Agency

DECEMBER 19, 2019

Analyze goals and key performance indicators (KPIs) that helped measure success. Rather than spend hours and hours crunching numbers and providing detailed descriptions, which can be easily understood by looking at the data, look into a more strategic report that includes an analysis and agency recommendations on how to improve.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. Conversion concerns are also on the rise – 51 percent noted it was significant, compared to 36 percent last year.” [I’d

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Management’s Discussion and Analysis (MD&A) of Financial Condition and Results of Operations.

Financial 120

Financial Handbook Analysis Internal 120

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! This makes it easier to work out an average DA score from a long list of online coverage at the end of your analysis period.

Data 120

Data Measurement Examples Tools 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. PR and marketing professionals need to be pragmatic about their digital tools and tactics, and need to regularly measure their effectiveness.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. It’s a far more visual experience to check out a person’s influence print. Here’s her recap of the chat. Image: The Eyes of New York via Flickr, CC 2.0.

Measurement 73

Measurement Print Analysis Journalism 73

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Pressure on measurement. From print to digital. Real effort into digital and social. Semi-controlled chaos.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

JULY 12, 2011

In addition to the Wall Street Journal blog post and print piece , smart measurement guy and previous #MeasurePR guest Don Bartholomew of Fleishman-Hillard wrote a terrific piece challenging AVEs. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place.

Measurement 69

Measurement Journalism Print Analysis 69

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Every member of staff has a role to play in public engagement. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

DECEMBER 20, 2011

Our analysis also revealed that in 2010 the movie “Inception” staring Leonardo DiCaprio surpassed jarrers’ enthusiasm for Christmas. Research and Analysis. This would be measured by our ability to increase “wows” this year by 30%. For them, Christmas has lost its “wow.”. We call it: Operation Sugar Plum Fairy.

Communications 66

Communications Analysis Print Meeting 66

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed. How very square. Or in today’s terms, ew, how basic.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Beyond PR

APRIL 21, 2017

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” Management’s Discussion and Analysis (MD&A) of Financial Condition and Results of Operations.

Report 40

Report Financial Handbook Analysis 40

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. All of these data points were compiled by merging together multiple Excel spreadsheets, which we distributed as a hard-copy, raw-data packet to the collective group.

Report 81

Report Data SEO Analytics 81

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. Quantitatively measuring PR results.

Measurement 97

Measurement Comparison Advertising Advertising 97