PRSay

DECEMBER 15, 2023

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. This is not about taking sides on a political issue. The survey of U.S. When employees are not OK, business suffers.

Communications 172

Communications Employee Leadership Internal 172

ImPRessions - Crenshaw Communications

JULY 6, 2022

PR is all about building and maintaining relationships. But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Don’t put them on the discard pile just yet. The in-person media tour.

SEO 333

SEO Analysis Meeting Travel 333

Agility PR Solutions

MARCH 4, 2020

One month later, the virus had seemingly spread to 18 countries where people began showing signs of infection, giving cause for the World Health Organization (WHO) to officially declare a Public Health Emergency of International […].

Internal 169

Internal International Report Publicity 169

PRSay

APRIL 3, 2019

For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t. Communicators are especially skeptical about AI. However, 61 percent also fear that greater engagement may also lead to greater misinformation.

Study 130

Study Communications Technology Analytics 130

Stern + Associates

AUGUST 8, 2022

The good news is that organizations can do something about this looming threat by understanding the cyber threats and actors that are targeting them, prioritizing cybersecurity – including at the board level – making sure an incident response framework is in place before they are hit, and practicing good cyber-hygiene.”.

Analysis 62

Analysis Government System Policies 62

Stephen Waddington

JUNE 20, 2017

The Creative Echo Chamber survey, published at Cannes Lions International Festival, uncovered a creativity chasm. This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. Popping the filter bubble.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Sentiment Sentiment analysis valuates the overall views expressed towards the brand or specific campaigns. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis. Finally, ChatGPT can be an excellent tool for internal communication and collaboration.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

MARCH 29, 2022

At the same time, with an ever-increasing volume of media released every day, it’s essential to focus only on what’s relevant — so ask about robust filters, human curation or both. If you want everything automated, easy to set up and use on your own, ask for the information about their standard offering.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? NEO analysis helps us understand where IFAW can truly stand out. Global Marketing Strategy, IFAW. Or, join conversations that our audiences are having today. Don’t miss out on social listening.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 14, 2021

There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions. For years we used a variety of competitors software, but we have never been able to demonstrate our worth to the wider business than we do now with Onclusive.

Tools 370

Tools Report Comparison Media 370

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Our CEO, Dorothy, has written about the need for PR to embrace ChatGPT. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis. Implementing a media monitoring platform is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The first thing to check out on ClickZ is Tech Talks , where executives from different companies go in-depth about what they do and the services they offer. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

Advertising 322

Advertising Advertising Privacy Television 322

Wadds Inc.

MARCH 15, 2023

US-based Weiner, with an internationally-recognised pedigree in public relations research, is not willing to accept received wisdom, vagueness or gut instinct as a substitute for data gathering, informed analysis, and process. On the day after the launch of GPT4 I suspect that this is a rallying cry that we can all get behind.

Technology 98

Technology Data Analysis Internal 98

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. What people do online — search for, buy, etc. — Message optimization (SEO for PR).

Brand 370

Brand Branding SEO Engineering 370

NewsWhip

APRIL 4, 2024

Here’s what some of them had to say about NewsWhip: “Without a doubt, the best feature of NewsWhip is being able to do a search on social networks and websites simply with one click. To learn more about how NewsWhip’s features can save you time and support internal stakeholders, read our energy company case study here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . I t’s important to be transparent with the PR agency about the good and bad. Be Open With The PR Team. Make Onboarding Work Hard. Be Responsive.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

APRIL 4, 2023

This might include: number of followers, engagement rates, sentiment analysis, share of voice compared to competitors. PR teams can establish a baseline for these metrics and monitor changes over time. You can ask participants about their perceptions of the CEO, their social media presence, and any other relevant factors.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Using AI for media research and data analysis, content generation, and operational management, Crenshaw stands as a leader in PR innovation through technology. For more information about Mod Op, please visit: [link]. ” Crenshaw Communications marks Mod Op’s fourth acquisition this year and its eighth in the past five years.

Agency 156

Agency Communications B2C Creativity 156

NewsWhip

MARCH 15, 2024

When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. I grew up loving the parks and wanting to work there, and that’s how I found out about the Disney College Program. In early 2014, Disney Parks decided to bring some of their analysis work in-house.

Data 78

Data Social Media Consumer Trends 78

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! ” Likewise, PRWeek recently wrote about the International Association of Measurement and Evaluation in Communications (AMEC) conference. By Christine Perkett.

Analysis 50

Analysis Measurement Analytics Creativity 50

The Proactive Report

NOVEMBER 21, 2023

Audience analysis and tracking can help you with this. Here is some data provided by SparkToro for an audience that talks about nutrition and health. Personalized news experiences Personalization has emerged as a defining feature of modern news consumption, shaping the way individuals interact with and internalize information.

Newspapers 130

Newspapers Social Media Data Consumer 130

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

From preparation to analysis, retailers are adopting all sorts of data science tools in an overhaul of the data workflow. This means brands are beginning to think about where their companies stand on a variety of issues — from body image to climate change — and where they can improve to meet the changing expectations of shoppers.

Retail 156

Retail Automotive Conference Data 156

Wadds Inc.

FEBRUARY 28, 2024

It’s organised around themes: situational analysis, objectives and goals, strategy, tactics, measurement and Key Performance Indicators (KPIs). It’s hard to disagree, and for those who want to do something about it, this book offers many practical suggestions for getting started. With 101 topics, they’ve gone for breadth, not depth.

Marketing 52

Marketing Ethics Internal International 52

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77