PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 122

Ethics Data Strategy Privacy 122

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation.

Publicity 59

Publicity Privacy YouTube Analysis 59

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation.

Communications 78

Communications Policies Product Launch Reputation 78

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. This analysis is based on survey data supplied by practitioners.

Publicity 72

Publicity Ethics Training Education 72

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Trend Identification Trend analysis can help us to understand and decode consumer preferences and behaviours and organisations who are actively engaging with trend identification are able to optimise campaigns and boost ROI.

Social Media 62

Social Media Trends Analysis Media 62

Wadds Inc.

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic.

Publicity 59

Publicity Reputation Study Crisis 59

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is the longest-running research project in the public relations industry that explores the relationship between management and public relations practice.

Communications 105

Communications Big Data Leadership Data 105

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Landis PR

JUNE 26, 2023

Here’s my take on the risks and rewards of incorporating generative AI in public relations. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns. Well, yes and no.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote.

Ethics 98

Ethics Employee Crisis Internal 98

Stephen Waddington

JUNE 26, 2018

It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. It’s essential for reputation monitoring and crisis management. You can read my analysis of Valin's work and download his paper here. AI goes a stage further.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

JULY 11, 2018

It’s an issue at the heart of the future of PR and public discourse. It was high on the agenda of this year’s BledCom , the international public relations research symposium. We’ll also fail to understand its impact of media and public discourse. It’s essential for reputation monitoring and crisis management.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Stuart Bruce

MARCH 19, 2015

It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. One of my memories from studying for my CAM Diploma in Public Relations 25 years ago is the example of British Telecom and its smelly, vandalised phone boxes on street corners. The book isn’t really that much about PR.

Publicity 60

Publicity Reputation Corporate Leadership 60

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. Collaborate with CSR and public relations (PR) experts to review the content and claims, ensuring accuracy and identifying any potential risks associated with the social media post. Emphasis on Brand Authenticity.

Social Media 86

Social Media Media Mobile SEO 86

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Dr Kevin Ruck. Co-founder, PR Academy.

Training 65

Training Ethics Data Analysis 65

PR in High Definition

JULY 24, 2018

However, new research from the Chartered Institute of Public Relations (CIPR) suggests robots will increasingly learn PR skills currently completed by humans. Currently, the tools available give us insight but not necessarily practical analysis of said insight, and it remains up to us to ‘translate’ the data to know how best to act on it.

Analysis 48

Analysis Tools Data Exercises 48

Sword and the Script

MAY 14, 2019

The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. How do you compare a brief mention in a top tier business publication to a product review in a blog?

Case Study 117

Case Study Software Data Web 117

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. When executed properly, newsjacking can serve to gain publicity and enhance brand presence. But is newsjacking still the right move for your brand?

Ethics 102

Ethics Trends Social Media SEO 102

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 8 Public relations as a management discipline.

Communications 115

Communications Publicity Survey Newspapers 115