The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

Agility PR Solutions

JUNE 1, 2021

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. Because the PR industry is struggling.

Crisis Management 167

Crisis Management Communications Crisis Consumer 167

NewsWhip

SEPTEMBER 11, 2019

While it’s become increasingly challenging for brands to know when to take a stand or push back on an unexpected crisis, Gregory Young, SVP of Integrated Communications Planning at Weber Shandwick spoke to this at a panel we held in May. What are the teams in place that will need to be alert and ready to go when a crisis hits?

Crisis 87

Crisis How To Crisis Management Analysis 87

Reputation Us

MARCH 4, 2021

In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence. Complete details about the survey, including an analysis of the findings and a list of key insights are available here.

Reputation 109

Reputation Analysis Corporate Study 109

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Alert consumer brands to emergent reputation threats

Media 88

Media Data Reddit Crisis 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. All of this means that PR crisis management is something that every organization of any size needs to consider. Guest post by David H Lasker.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 88

Agency Energy Crisis Management Industry 88

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

Perhaps a detailed analysis will show it's not worth rushing into a massive reaction, but keeping a close eye on a situation and readiness to respond when necessary might be enough. Delegate Handling a crisis is not a one-person job, even if you are the company's owner and CEO. They have the right to comment on a crisis publicly.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Reputations can be formed throughout the entire consumer journey. Organizations need to be able to track sentiment analysis and see that all mentions are positive. We’ve all heard of the saying that goes, “All publicity is good publicity.” .

Reputation 105

Reputation Brand Branding Analytics 105

Prohibition

AUGUST 4, 2021

PR activities range from media relations engaging with the press, publications, crisis management, online PR using content marketing and social media marketing. The immediate benefits include: Brand awareness – The ability to create positive associations between consumers and a product/service. Competitor Analysis.

Reputation 62

Reputation Brand Branding SEO 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. The majority of PR companies will know of, and will already be using, software to maximise consumer engagement and to reach specific client objectives.

Company 62

Company Software Crisis Management Agency 62

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Event detection, issue and crisis management. Competitor analysis. Influencer detection and customer relationship management. Need help with data?

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

AUGUST 19, 2021

As such, online reputation management is particularly important if you have received negative press or if previous social media posts are coming back to haunt you. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations. Financial impact of CEO reputation Management.

Reputation 118

Reputation Google Crisis Management Engineering 118

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Much of today’s communication happens on social media.

Publicity 74

Publicity Employee Analysis Radio 74

Melissa Agnes

MARCH 10, 2014

Identify a crisi team, have a trained spokesperson, establish a notification & monitoring system #NYUPRSM — Emma Mundy (@emma_mundy) March 6, 2014. Assess the Crisis Situation. Post-Crisis Analysis #NYUPRSM — Yiran Liu (@yiranliu9185) March 6, 2014. People in the crisis plan! A3 Know ur Stakeholders.

Twitter 212

Twitter Crisis Communications Crisis System 212

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This will push down negative results and bring positive results high in the SERP and help in crisis management. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Manage issues before they escalate and become real problems. Gather actionable insights from data analysis and focus groups. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. Is that the kind of analysis that-. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

OCTOBER 21, 2020

They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Prohibition

FEBRUARY 14, 2023

Tech PR professionals can assist with crisis management , helping to dispel rumours and ensure that only plain facts are used in any recounting of the situation. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Flack's Revenge

MARCH 30, 2020

As long as the press and analysts are showing up for work, and you are also open for business, you should continue to communicate with the media, including on topics relevant to the crisis (but carefully; more about this below). The competition likely are.

Crisis 199

Crisis Pitching Airlines Technology 199

Flatiron Communications

JANUARY 11, 2015

Rather the 24/7 news cycle and a fickle media consumer more likely speeded Sony’s exit from the headlines. To its credit, the company did take a page from J&J’s playbook to offer one mainstream news org exclusive access to the crisis decision-making, even though it was after the fact. ” Lee argues that the U.S.

Film 28

Film Government Crisis Management Crisis 28

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. Swift and thoughtful responses to negative feedback can help in managing and mitigating potential reputation crises.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. I’m on the front lines helping drive messaging, strategy and crisis management.

Social Media 102

Social Media Media Corporate Resources 102

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? In today’s fast-paced world, businesses are not immune to the exposure of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This will push down negative results and bring positive results high in the SERP and help in crisis management. AdWords Placement.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. That’s the reason consumers and professionals are turning to online communities.

Marketing 189

Marketing Content Marketing Data Social Media 189