Sword and the Script

JULY 7, 2020

Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). by Mark Weiner & Cision “…when companies and brands increase their level of PR spending, there is no observable point of diminishing return. Give our services a try.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

SEPTEMBER 3, 2019

All of these posts are neatly organized under a tag called PR Tech Sum. Some of the findings he wrote about center on Cision and Meltwater, both of which have made numerous acquisitions. Here’s what he tells us about the Cision deals: “Cision and its majority owner, private equity firm GTCR, have poured more than $2.25

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. The review site G2 has put Meltwater, Cision and SEMrush as clear leaders in its latest media monitoring grid. Cision acquired PR Newswire in 2015 for $841 million. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Cision

AUGUST 23, 2017

So, they shared their team’s favorite fun spots and tied it into a #SpringBreak theme, making sure to tag the places they mentioned to get the most out of every post. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. The company is active in their community. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

NOVEMBER 5, 2019

Project works with the Meltwater mobile app, which, “which now allows for instant notification and ad-hoc searching and analysis, as well as the ability to access all of the content from saved searches and tags in the desktop application.”. 5) Cision unveils retargeting for earned media audiences. This is useful for targeting.

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire is owned by Cision; see the sixth point on this post for a brief history of when Cision acquire the service. The service, which is also owned by Cision, does publish pricing online. >>> Did you know?

Financial 89

Financial Video Survey Google 89

Sword and the Script

APRIL 16, 2019

59% said Cision ; 39% said Meltwater ; 39% said PRWeb ; [press release vendor]. The third company on the list, Cision, has been on a buying spree. Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. Click To Tweet.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. Agility joins Meltwater, Burrelles, Cision and Muck Rack in integrating the TVEyes product into their monitoring tools.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

APRIL 10, 2018

Indeed, I once saved a former employer, tens of thousands of dollars in press release costs simply by switching from another vendor to another (and even more by firing the big firm and hiring a boutique PR agency ). That’s a premium price tag in my book. Need a PR agency that can both bring ideas and execute on them?

Engineering 71

Engineering Content Marketing Analysis B2B 71

Beyond PR

JULY 14, 2017

I think many agencies and brands forget what gets put into a post from time, gas and even our fees we pay for social media schedulers/online services that help organize your ads. Hardly do I get any response tagging brands on Facebook, but almost always can get their attention via Twitter.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches. This tactic worked until Google’s Fred update arrived.

Google 64

Google Digital PR Mobile SEO 64

Beyond PR

OCTOBER 18, 2016

A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear. Each day, take the top three answers and repost them as quotes over an image and tag those users when you share the image.

Twitter 40

Twitter How To Social Media Guidelines 40

Cision

MARCH 13, 2017

SEO professionals will help you identify lingering issues with your website content, site architecture, missing tags, meta descriptions, and website speed which are essential parameters affecting your visitor’s experience as well as the website crawler. SproutSocial. SocialOomph. Creating a website is no more a complex task.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. 2) Cision integrates TrendKite and Faclon.io. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io. There is little doubt Cision is the dominant player in the market today.

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 18, 2017

There is another unique way to “listen” on Instagram: Search for images that have been tagged to actual locations people have taken their photos at. From social listening platforms like Cision to social CRM, you might need to invest in multiple tools to help you get the job done. Learn more at nealschaffer.com .

How To 198

How To Instagram Social Media LinkedIn 198

Cision

APRIL 6, 2016

Dove does an astonishingly intuitive job of using its tag as a “beauty soap” to its advantage by turning the focus from outer glamour to resilience and marshalling thousands of women raging against impossible ideals of prettiness into a movement of “ Real Beauty. ”. Want to create content that resonates with your audience?

How To 120

How To Tools Exercises Viral 120

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. How to target correctly. When preparing an angle for a campaign, thorough prospecting is essential.

Writing 71

Writing Pitching Study Data 71

Beyond PR

MAY 18, 2017

There is another unique way to “listen” on Instagram: Search for images that have been tagged to actual locations people have taken their photos at. From social listening platforms like Cision to social CRM, you might need to invest in multiple tools to help you get the job done.

How To 57

How To Instagram Social Media LinkedIn 57

Buzzstream

MARCH 21, 2024

Don’t get me wrong—media lists like those provided by Cision , Muck Rack , or Roxhill are not bad. According to Prowly’s data, media list database access starts at around $258/mo (Prowly subscription) and goes up to $7,200-$10,000 monthly for subscriptions to tools like Muck Rack or Cision. Why Build Your Own Media List?

Construction 62

Construction How To Media Google 62

Sword and the Script

FEBRUARY 4, 2020

You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. billion acquisition of Cision. An affiliate of Platinum Equity announced on Friday, January 31, 2019, that it has completed an acquisition of Cision. Searching for an agency partner brings both expertise and execution?

Software 102

Software Analysis Data Tools 102