PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. You can determine media needs by: Watching their social media posts to see what they are working on.

Pitching 114

Pitching Transportation Report Travel 114

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. When pitching to journalists, focus on customer stories that prove the value of your solution or product. To learn more, download the full whitepaper here. . Know When to Tell Your Story and Create a PR Plan.

How To 221

How To Media Training Storytelling Financial 221

Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. I suggest you start preparing for an agency review.”. Carl Icahn just tweeted about our company.”. Client Phrase. “We Decrypted. “I

Agency 143

Agency Media Training Conference Training 143

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. But to a less experienced PR person, this role can feel awkward. Am I in the way? A fifth wheel?

Interviews 208

Interviews Media Construction B2B 208

Prohibition

APRIL 24, 2020

Think about how frustrating it can be when you’re in a rush and someone wants to talk to you on the phone for hours on end – you sometimes just wish they’d get to the point. Be clear and concise when pitching to journalists during the pandemic. Be helpful, clear and concise. Well journalists feel the same!

Pitching 62

Pitching How To B2C Meeting 62

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. PR is about more than great writing and strategic skills.

Training 159

Training Pitching Writing Video 159

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19.

Media Relations 157

Media Relations Journalism Media Survey 157

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. In our recent conversations with journalists, it is clear that pitching stories as you may have done in the past is not an effective tactic during this news cycle.

Resources 214

Resources Pitching Television Radio 214

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Share some positivity.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. It can result in uncertainty about next steps and a lack of clarity on plans and written materials. Lack of preparation for a media interview. Learn and benefit from PR missteps.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

JULY 17, 2018

However, if you’re a contractor, telecommuter or agency worker, then getting “out of the office” may not be possible. I asked this Media Relations Master about that because she came up through big New York City agencies. Get more media pitching knowledge from Michael Smart here.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Unfounded rumors are surfacing about the company. . Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Publicity Training 52

PRSay

FEBRUARY 20, 2020

The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in.

Radio 197

Radio Tools Journalism Interviews 197

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Ann has delivered over 150 trainings in Barcelona, Madrid, Liverpool, Mexico City, New York, Chicago, Seattle, and California.

How To 56

How To System B2C Training 56

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. PR intern’s guide to agency lingo. Dark Side – Okay, we in PR take offense to this shady designation. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. First, tell us more about your current role at Best Buy. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Plan and execute media events. Social media promotion and responses to negative comments online. Media training. Should you use a public relations agency? Depending on your needs, an agency can be a great asset.

Publicity 48

Publicity Advertising Advertising Tools 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Staffing agencies sell “solutions.” The entrepreneur has to conceive, pitch, and close while keeping the train on track. BTW, (something about LinkedIn). It’s also… generic.

Marketing 100

Marketing SEO Writing Engineering 100

The Hoffman Agency

AUGUST 12, 2019

The latter effort, called New Voices , focuses on increasing the representation of female sources in online and on-air content as well as providing media training for top women executives. Kara shared that she constantly asks herself, “ How does this pertain to a reader concerned about money and finance?”

Storytelling 28

Storytelling Trends Media Training Report 28

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day.

Report 170

Report Local Media Pitching 170

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

Television 120

Television Interviews Engineering Tools 120

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

JULY 18, 2019

Tell us about your current role as owner and consultant at Peg Roessler PR. I think everyone has a skill that best suits them; for me that’s media relations. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? What kind of work do you do?

Local 94

Local Course Community Interviews 94