ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. Years ago, when I was confronted with the empty press room as a young Account Supervisor, my boss ordered me to call a few people back at the office and make them come out to impersonate reporters. (We The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. What can PR pros do to convince reporters to cover their story when they claim they are too busy?

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Report How To Pitching Banking 361

Agility PR Solutions

AUGUST 19, 2019

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. New research from […].

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Agency Report Interviews Employee 141

Bianchi Biz Blog

FEBRUARY 29, 2024

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID.

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Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. they’re work.

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Agency Media Software Pitching 170

5W PR

MARCH 16, 2022

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. Enunciate and speak clearly.

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Interviews Media Report Company 103

Onclusive

MAY 17, 2016

After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […].

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Agency Interviews B2B Groups 250

Remote PR Jobs

SEPTEMBER 25, 2023

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. based PR agency professionals across five major U.S. African American, 2.6% Asian American, and 5.7%

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Agency How To Survey Employee 100

5W PR

JUNE 21, 2021

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Researching the Journalist. Anticipating Questions. Rules and Answers.

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Interviews Company Trends Data 88

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

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Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes? Post-mortem.

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Report Interviews Pitching Construction 136

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Be sure to ask reporters the ways they would prefer to work together. Now, that dynamic has completely changed.

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Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

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Agency Publicity Media Training Training 188

Landis PR

MAY 2, 2022

Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview. Whether the interview is a success depends on several factors. The reporter may ask uncomfortable questions.

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Interviews Media Training Media Relations 59

Onclusive

FEBRUARY 22, 2018

It was a natural fit and I knew what the reporter and photographer needed to tell a memorable story as well as what would satisfy their palate when I couldn’t share too much. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

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Interviews Radio Small Business Pitching 284

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

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Agency Publicity Measurement Strategy 62

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough.

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Media Pitching Report B2B 333

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’m the lead researcher and author of the report. These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel.

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Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

OCTOBER 21, 2016

In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. ” Media relations is the bread and butter of most PR agencies, and therefore cultivating and managing journalist contacts is key. When a media contact bypasses the agency.

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Report Publicity Interviews Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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Agency Enterprise Energy Retail 140

Medianet Australia

MARCH 1, 2023

Jessica Ridley is currently working as a Freelance Television Reporter for Channel Nine’s Today Show as well as the Founder of By The Way Media , a PR and media communications agency.

Television 52

Television Report Interviews Media 52

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

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Agency Technology Meeting Software 64

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. According to a Crunchbase News report, in just the first half of 2021, global venture funding shattered records with more than $288-billion invested worldwide. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities.

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Agency Financial Media Training Training 98

Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

How To 105

How To Media Interviews Pitching 105

Bianchi Biz Blog

MAY 8, 2023

I am a tech and innovation reporter at Automotive News. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I think readers really appreciate a multifaceted story with some subtlety rather than something one-dimensional, and it’s also more interesting for me as the reporter!

Automotive 84

Automotive Report Meeting Radio 84

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Maja has spent two decades working in and reporting on the industry. UK PR firms reporting in sterling declined by 0.8%

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Interviews Agency Industry Measurement 115

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

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Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Some of the pressure we encounter in PR is preventable, however.

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? It can be easy to assume the reporter has stopped responding because you did something to turn them off from the story, but that is likely not the case.

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How To Media Report Pitching 321

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

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Interviews Media Agency Conference 74

Bianchi Biz Blog

NOVEMBER 16, 2020

I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Finish this sentence: If I am not reporting, I am … watching the news and spending time with family at home. Tell me how your client’s expertise and knowledge could benefit my reporting.

Automotive 92

Automotive Meeting Report Media 92

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

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Agency Internal International Media Training 87

Onclusive

APRIL 12, 2018

Kathy sits on the Executive team at UL and reports to the President and CEO. We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy.

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Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Previous experience working in a PR agency.

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B2B Policies Case Study Enterprise 203

Wadds Inc.

FEBRUARY 22, 2024

The Edelman Trust Barometer 2023, Ofcom News Consumption 2023 report, and Reuters Digital News Report 2023 all report a decline in trust in news media, especially in social media news. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

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Study Social Media Journalism Survey 111

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There are fewer reporters responsible for more stories. There’s only so much time in the day which means fewer interviews are conducted. More than ever, reporters are reliant on existing content for developing coverage. The pace of news is faster.

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Interviews B2B Media Report 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

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Crisis Communications Crisis Agency Communications 62