ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there.

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

FEBRUARY 11, 2021

In between milestone events, when there may not be much to report, you can focus on self-produced content. . Additionally, board members or investors might recommend people in their networks who would be willing to participate in an interview or offer a third-party opinion. Focus on Your Audience. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 145

Interviews Media Study Course 145

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Think you’re up to the challenge? Gain crack research skills.

Training 159

Training Pitching Writing Video 159

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. Smaller newsrooms are covering a far wider reach of topics.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

FEBRUARY 20, 2020

Extra notice for journalists provides more time to gather sources and accurately report on complex issues. An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. If you have a CEO who can slam dunk every interview, good for you. Are you leveraging the right spokespeople? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. .

Television 120

Television Interviews Engineering Tools 120

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance.

How To 100

How To Marketing Writing Training 100

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Regardless, I treat every media interaction with integrity and honesty. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations.

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

It’s always better to have these pieces ready to go before you offer them, or prior to a reporter requesting them. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0