Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. For example, agency Kaizen reported a 7-point increase in DR from three campaigns.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Average content marketers use thirteen different content marketing outlets.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Resolution Blog

JANUARY 24, 2020

News content for these campaigns rarely contain descriptive words about the government agency or viewpoints on the campaign per se. Alternatively, you can go for a points system and plot your coverage as a number, whether it’s between 1–10, 1–100, or even -100 to +100. “Another good example is government communications campaigns.

Analysis 156

Analysis Measurement Government Examples 156

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. Until you build the systems and processes that facilitate production and publishing. Give our services a try.

Content Marketing 91

Content Marketing Marketing Enterprise Infographics 91

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Top reasons to hire or fire a PR agency. Additional Findings from the JOTW Survey.

Survey 74

Survey Trends Communications Storytelling 74

Rock the Status Quo

MAY 28, 2015

You also know that most paid SEO tracking systems pull in Google Analytics data. Understanding Google Analytics – or at least how to ask for the right REPORTS to be pulled from it – can transform you from a writer or content developer to a big picture strategist who makes a huge impact on overall company/agency success.

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. Part of the reason is also automation. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

MAY 14, 2015

Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system. Interestingly only one company using a formal marketing automation system. Here are my findings: Marketing Technology. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. It’s a system to facilitate employee sharing on social media. Some agencies are vendors. Yet, this sort of organizational behavior isn’t limited to just the military. Give our services a try.

Marketing 72

Marketing Employee Survey Social Media 72

Shift Communications

DECEMBER 29, 2015

What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Social Media Game of Thrones: A Song of PR and Social.

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Most content management systems (CMS) will give you a simple way to adjust these headline tags. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Most noteable is the Lean Startup Movement.

How To 60

How To Software System Employee 60

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. The filing system is easy-to-use and formatting options are plenty. Slack : Personally, Slack is my metaphorical home base for all things agency marketing. Canva : Not a designer? Not a problem.

Tools 40

Tools Marketing Google eBook 40

Communications Conversations

JULY 20, 2015

People and companies trying to game the system. How to Get Your First 1,000 Real Facebook Fans (Infographic). Then, you have a slew of blogs created by agencies and vendors. Just so many rehashed posts. People and companies just looking for a click. Was this really written in 2015? Which, on its own, would be fine.

Social Media 60

Social Media Blogging How To Media 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

JANUARY 16, 2018

So many Facebook marketers have been so entrenched in the system for so long that they’ve forgotten how to do other forms of marketing. When was the last time that you created an infographic? You need 50 or 100 people who are passionate about what it is that you do and then turn that into the getting the news coverage you want.

Facebook 116

Facebook Video Brand Branding 116

PR 20/20

MAY 23, 2017

As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Highly scientific, technical products need to be presented in a digestible way—like through an infographic or a short video. Q&A with Senior Director of Strategic Development at National Association of Manufacturers.

Marketing 42

Marketing Leadership Engineering Education 42

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media channels need nutrients (content, influencers) to feed the information system. “If Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

JULY 6, 2013

Let’s take a look at your brand (or your clients for your agency readers). Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc. If this isn’t an option, consider hiring an agency that will give you this capability.

Marketing 52

Marketing Community Trends Case Study 52

MaccaPR

FEBRUARY 10, 2015

Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time? Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

OCTOBER 25, 2023

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Alex starts comparing project management tools, seeking features relevant to design agencies. Imagine we’re a fictitious project management software company called “ProjexFlow.”

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

APRIL 14, 2021

a search marketing agency. And even though Google claims the FLoC system will be 95 percent as effective as retargeting via third-party cookies, brands remain skeptical. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. ” What will change for individual users.

Privacy 124

Privacy Google Advertising Advertising 124

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

DECEMBER 29, 2022

If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

APRIL 24, 2019

Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 If scaling is the goal, consider efficiency from an exec’s perspective.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JUNE 15, 2016

One agency had a stellar study on health care but when they first released it they got zero media interest. There will be valuable data in CRM systems and other data sources too. I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage.

LinkedIn 100

LinkedIn SEO Infographics Data 100

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. You can download the full infographic of the 15 skills here. So yes, there is a blurring of the lines. SF: Yes I think we have recovered.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100