Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. How am I engaging myself?

Ethics 75

Ethics Communications Agency Technology 75

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. There is no barrier to entry to working in public relations.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Embrace DE&I. Facundo Luque is a product manager jr.

Communications 157

Communications Public Affairs Insurance Insurance 157

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. There is no barrier to entry to working in public relations.

Publicity 72

Publicity Ethics Training Education 72

Bianchi Biz Blog

JUNE 14, 2023

Recognizing the challenges of building these capabilities internally, Bianchi PR has chosen to collaborate with a longtime PRGN partner, Roop & Co. That initial project laid the foundation for what has become a close and enduring relationship between the two agencies. is neither a new nor an arbitrary choice.

Mobile 74

Mobile Automotive Brand Branding 74

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Stephen Waddington

NOVEMBER 11, 2020

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

Tools 115

Tools Publicity Ethics Google 115

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. Here’s where The Hoffman Agency comes in (and where I count my lucky stars). Here’s where The Hoffman Agency comes in (and where I count my lucky stars).

Case Study 36

Case Study Storytelling Television Energy 36

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure.

Survey 120

Survey Communications Ethics Measurement 120

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Adoption was swift: 100 million users in two months.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

The Hoffman Agency

DECEMBER 13, 2023

Scenario planning to consider as many eventualities as possible along with the necessary responses, internal communications and escalation processes. As an industry, AI will carry major concerns around ethics, safety and governance for the foreseeable future.

Crisis 36

Crisis How To Guidelines Reputation 36

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It was high on the agenda of this year’s BledCom , the international public relations research symposium. AI has become a catch all term to describe technology that simplifies a task for a human being. All professions are being impacted by technology.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Ryan Roddy.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database.

Survey 91

Survey Journalism Study Pitching 91

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. and the second on ‘New business in new media environment or New media for new technologies/startups?’. The remainder of the delegates were asked to form agencies or get a job. Christian Dougoud ??

Communications 153

Communications Conference Groups Reputation 153