Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. Good morning. Maxim Behar: Good morning.

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Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. What is the most difficult ethical challenge you ever confronted?

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Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

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5W PR

FEBRUARY 21, 2023

Discussion of product formulation and beneficial ingredients helps to educate the audience and build credibility for the influencer or brand; in turn, trust and loyalty increase. Ethics Social media transparency also helps to promote ethical business practices.

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PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

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PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Let values guide you.

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Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I learned the ethics challenge very early on in my career.

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Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

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5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. They also work in ensuring that they align with current best practices and ethical guidelines.

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5W PR

JANUARY 16, 2024

Brands like Tom’s of Maine, with their unwavering commitment to natural ingredients and ethical sourcing, exemplify this transparency, building trust with shared values. Education Empowerment through education and support adds another essential element to building relationships.

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5W PR

MAY 22, 2023

The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Education and Training Staying current with new research is crucial for credibility in the health industry. The health industry is alive, vital, and constantly changing.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Our job is to educate them in advance about what media need and want.

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5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Karen Freberg

DECEMBER 19, 2018

With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? This has been the TOP thing I have heard from brands and agencies I have consulted with on influencer marketing.

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5W PR

MAY 15, 2023

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. Education Gen Z consumers want to learn about wine and understand its unique qualities. These experiences can be shared on social media, which can help attract new customers.

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5W PR

OCTOBER 18, 2023

Customer education Provide educational resources to help customers make informed decisions. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Compliance and regulation Stay updated on the latest regulations and standards in the health and wellness industry.

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Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. This is related to previous point about education.

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PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Content generated by AI should be clearly labeled as such. Connect with him on LinkedIn.

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5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. PR campaigns can educate consumers about the impact of their fashion choices. What is sustainable fashion?

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5W PR

JANUARY 3, 2024

Use food and beverage public relations channels to educate consumers about how the products align with their health goals, whether it’s low-calorie options, organic ingredients, or specific dietary benefits. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

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5W PR

OCTOBER 30, 2023

This movement is guided by sustainability, resource efficiency, and ethical food production. Raising awareness and educating the public about its benefits is crucial. The post What is the Upcycled Food Trend appeared first on Public Relations Blog | 5W PR Agency | PR Firm. How does food upcycling work?

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Flack's Revenge

AUGUST 6, 2019

This NY Times story reports that an employee revolt led a PR agency to drop a contract they’d just won for a private company that runs border detention centers. Regarding activist workplaces, right leaning, anti-PC Mises Institute wrote about the dangers of The Rise of Woke Capitalism for Education News.

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Maxim Behar

AUGUST 4, 2022

I am not referring to my beloved Harvard or education in general, but the way of upbringing, the age, the attitude to society and its values. We see potential in these young people in Bulgaria - intelligent, educated, ambitious, who don’t know how to behave and how to treat each other. Thank you for your attention!”,

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Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

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PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations. That was 50 years ago.

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The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. An opportunity for growth This new experience marked the beginning of an ongoing journey of learning and growth for the Hoffman Agency.

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Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Three things.

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Stephen Waddington

FEBRUARY 3, 2022

Tomorrow is the rudiments of research methods, design, and ethics. I’ve run agencies, edited and written books on practice, taught and mentored at universities, served in leadership roles including the CIPR, but I have no formal qualifications. Today was an introduction to systems, the PhD learning journey, and university resources.

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PRSay

SEPTEMBER 22, 2016

Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know. And, if you’re a really good friend, you’ll show up on moving day and help. Who’s affected by this dilemma.

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Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It now educates students from across the U.S. and around the world with over 185,000 alumni.

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5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. Educating clients. The post Major Challenges in Marketing appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

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Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Staying on top of your campaign mentions (and sentiment) is crucial to your success!

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PRSay

APRIL 21, 2017

I wasn’t sure I mustered the same level of skill as my esteemed agency peers. They left no ethical “how would you handle …” stone unturned. I’ve always looked at those three letters as an opportunity to educate. I’ve always looked at those three letters as an opportunity to educate.

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Solo PR Pro

FEBRUARY 2, 2021

: Mary Barber, APR , Fellow PRSA, President of The Barber Group Gayle Falkenthal, APR , Fellow PRSA, President of the Falcon Valley Group Kristie Aylett, APR , Fellow PRSA, Agency Principal of The KARD Group, UAB member. Even if you believe in your skills and education, the APR still provides plenty of opportunities.

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Mindful Marketing

DECEMBER 4, 2022

Jansen Hein , is the chief financial officer and chief operating officer at Illinois State Board of Investment (ISBI) where he actively manages all portfolio operations, business operations, and finance/accounting related functions and processes for ISBI, a $24B+ state pension asset investment agency.

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PRSay

FEBRUARY 23, 2017

Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal.

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