Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. It allows me to be process-oriented about reading and staying current. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Give our services a try. Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Polaris

MARCH 20, 2015

Every business owner needs to know something about search engine optimization. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. I enjoy writing. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Polaris

NOVEMBER 18, 2014

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content.

Conference 171

Conference eBook Content Marketing Branding 171

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. Here’s how, in three steps. You need time to learn.

How To 181

How To SEO eBook Measurement 181

Communications Conversations

MARCH 8, 2019

You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. On the flip side, I see plenty of agencies here in the Twin Cities that focus their social content on no one but themselves. The content is all about promoting the agency. No free info. No free advice.

eBook 102

eBook LinkedIn Brand Branding 102

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.

Digital PR 83

Digital PR SEO Engineering eBook 83

Solo PR Pro

APRIL 25, 2023

One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment. Protect your business.

Writing 85

Writing eBook Small Business Agency 85

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

PR 20/20

APRIL 29, 2023

Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar. For example, brand-new Leads or Subscribers likely don’t know a lot about your association.

eBook 84

eBook How To Examples Groups 84

Polaris

DECEMBER 13, 2014

Should I hire a collection agency. Top-of-the-funnel content options the company should consider include: eBooks—e.g., Collection agencies versus paralegals: What’s the diff? eBooks—e.g., At the bottom of the funnel, the prospects are getting serious about making a purchase decision. or do it myself?

Small Business 162

Small Business Marketing eBook Comparison 162

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey.

Measurement 225

Measurement Tools eBook Analytics 225

The Resolution Blog

MAY 11, 2018

About your host… That’s me, Stella Bayles. An ebook on the digital future of public relations. My approach led to multiple award wins and increased a past agency revenue by 85%. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. Please get in touch with any questions.

SEO 120

SEO eBook Data Measurement 120

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Let everyone know about its freshness. The post Lead Magnets Still Work appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Don’t keep it secret.

eBook 88

eBook Consumer Blogging Study 88

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Chemistry is an important element of an agency/client relationship.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion.

Pitching 60

Pitching eBook Advertising Advertising 60

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. What is the Manifest manifesto? Work hard and be nice to people is our number one rule! Kick the s**t out of the opportunity to be remarkable.

Creativity 120

Creativity eBook Meeting Banking 120

Shift Communications

JULY 5, 2016

We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter.

Publicity 110

Publicity eBook Analysis Google 110

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. PR teams commonly allocate budgets for tools, (paid) channels, events, and agencies. Assessing the situation. Setting up goals and objectives. Identifying your audiences.

eBook 60

eBook How To Measurement SEO 60

Polaris

DECEMBER 10, 2014

But enough about the numbers. Just think about your inbox for a second. But what about Randy’s other arguments? If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ).

Blogging 183

Blogging Comparison eBook Case Study 183

The Resolution Blog

JANUARY 8, 2018

We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. How your coverage is discovered online is about to change. A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. SEO tools are part of the problem because they restrict you to writing only about things people already search for. For example, let’s say you want to create a blog post about vegan diet snacks.

SEO 144

SEO Strategy Branding Brand 144

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Public Relations Sydney

NOVEMBER 2, 2014

Do you have an exciting announcement to make about your company? A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Or perhaps you want to pitch a story to a journalist or publication? Contact us today.

Media 89

Media eBook Survey Travel 89

Sword and the Script

DECEMBER 6, 2016

That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective. They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing. Many B2B agencies are good at content.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Shift Communications

FEBRUARY 9, 2016

At its core, PR is about building and nurturing audience. Consider this: a quick review of Linkedin shows over 97,000 professionals that are or have worked as Account Coordinators in Agencies. Math is driving PR today and I think there’s never been a better time to be starting a career in PR.

Communications 60

Communications Marketing Analytics eBook 60

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This type of information is incredibly valuable because it gives your client’s a leg up on beating competitors to their own game and securing stories they care about before the competitor can even press send on a pitch.

Data 95

Data eBook Strategy Pitching 95

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance eBook 45

ReimaginePR

MAY 16, 2016

Today I’m going to talk about how to be more strategic with your campaigns in order for them to be effective. Once I started focusing on the metrics I’m about to share, I realized that I was making more progress than I initially thought (how exciting!). White paper or ebook downloads. And again, this couldn’t be more true.

Analytics 136

Analytics eBook Measurement Google 136

Public Relations Sydney

OCTOBER 6, 2014

They are legally required to inform their investors, shareholders, customers and publics about their latest company news. You could write the media release to share information about your company merger, appointment of a new CEO, new client wins and more. For more great tips download our free PR eBook by clicking the button below.

Writing 91

Writing Company How To Media 91

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Consistent dialogue ensures that everyone stays informed and engaged.

How To 52

How To Content Marketing Analysis eBook 52

ZudePR

MAY 22, 2015

And to those (many) I haven’t thanked for their support over the last year, sorry about that. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. And So Is He appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 113

eBook Crisis Management Small Business Training 113

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., GH does have a blog too, but we like to see what industry pros are buzzing about. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Wired authors discuss just about anything, from science to design to entertainment to security.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JUNE 6, 2017

The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun.

Marketing 239

Marketing Television Handbook Web 239

Shift Communications

AUGUST 22, 2016

Marketers and communicators create content without any thought about who the content is for. We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Why has this happened? Christopher S.

Analysis 60

Analysis eBook Analytics Study 60

PR 20/20

OCTOBER 27, 2020

The Institute grew out of PR 20/20 —HubSpot’s first partner agency back in 2007—and our work using AI to grow our agency business and the businesses of our clients. CRM enrichment that auto-identifies certain key data points about contacts. Visit [link] to learn more about HubSpot’s point of view and AI product offerings.

How To 59

How To Marketing Enterprise Data 59

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. But what about copyright, compressing, resizing. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done.

eBook 68

eBook Engineering Case Study Tools 68

Shift Communications

NOVEMBER 13, 2014

But what about the “calm” before the storm? Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. It helped establish that early interest and was a unique way to go about the process. It takes hours of planning to get it right.

How To 117

How To eBook Leadership Social Media 117