ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR measures up. PR leverage and amplification.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Inadequate PR outcomes measurement. Learn and benefit from PR missteps.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. ChatGPT can be an excellent resource for brainstorming, too.

Publicity 52

Publicity Training Data Tools 52

Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship. How can we best measure PR’s impact on these goals? Lay the foundation.

Meeting 60

Meeting Internal International Agency 60

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship. How can we best measure PR’s impact on these goals? Lay the foundation.

Meeting 60

Meeting Internal International Agency 60

The Resolution Blog

OCTOBER 26, 2015

There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. With all clients, we document every possible question about their product/service line, company structure, philosophy, goals, history, competition, challenges, executives, etc. Everything.

Education 120

Education Measurement B2B Meeting 120

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Shift Communications

FEBRUARY 10, 2015

My hope is that together we can create a better, more streamlined way of sharing agency credentials with those who would like to hire us. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). And I’d like to hear your ideas about what works and what doesn’t.

Agency 60

Agency Social Media Government System 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Photo of me and my Blue Key courtesy Razoo.

Twitter 107

Twitter Analytics Community Facebook 107

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. And yet, there are problems. The point is to create trust and demonstrate expertise.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Hourly The gravitation toward performance-based pricing and away from hourly rates resulted from customers’ demand for measurable value. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. The canned proposal. Staff turnover.

Agency 159

Agency Meeting Measurement Construction 159

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Document this workflow overview.

How To 60

How To Software System Employee 60

Stephen Waddington

FEBRUARY 12, 2021

Why it's time to play the race card Nurturing tomorrow's leaders during lockdown How to build a PR measurement dashboard An unregulated eco-system: the darker side of digital It takes place from 1pm-2pm on 26 February. If you’d like to pitch to speak at a future event please follow this link.

System 121

System Measurement Facebook Report 121

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164