Sword and the Script

SEPTEMBER 19, 2022

About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”. Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective.

Survey 81

Survey Corporate Communications Financial 81

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. When hiring you want people to think good of you, but you don’t want to talk about yourself too much.

Employee 48

Employee Case Study Measurement Leadership 48

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! It’s time for comms to get serious about ‘cancel culture’. Employee communications after sudden transformation. must-read for any internal comms departments! Communicating in a global crisis. Here’s a taster of what they discussed.

Reputation 133

Reputation Creativity Crisis Employee 133

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Tell us more about yourself and your career. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. And then, I mean, you have to think about the background of these people.

Ethics 51

Ethics Interviews Advertising Advertising 51

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. News is, by definition, something that defies expectations. A maturing startup acquired another vendor in a different category. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Corporate 101

Corporate B2B Company Marketing 101

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. As we wrote about here , asking questions like “Why do you want to work with us?”

Energy 136

Energy Agency B2B Leadership 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. We had out-sourced much of our work to agencies prior, including our website, which made it difficult to be as agile as we needed to be.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I did end up writing an article about him speaking in Milwaukee. Three months later, he did.”. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. So when is the right time to hire a PR agency? What do we need and expect from an agency? That depends. Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PR in High Definition

AUGUST 31, 2022

With inflation rising to its highest level in 40 years , many businesses are rightly concerned about the future. Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally. Stand out from the crowd.

Reputation 71

Reputation Policies Internal International 71

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” To distract from internal problems. To generate publicity about the business.

Crisis 136

Crisis Airlines Reputation Internal 136

ReimaginePR

AUGUST 15, 2016

First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Galvanize Your Employees Behind Your Rebrand. Let’s discuss what you need to know.

Employee 120

Employee Social Media Education Brand 120

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To find out more about how we can support your China strategy, get in touch at HelloAPAC@hoffman.com.

Local 36

Local Government Banking Policies 36

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Sharing her knowledge.

Meeting 83

Meeting Radio Travel Television 83

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Can we divulge?

Ethics 60

Ethics Tourism Real Estate Privacy 60

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. First, tell us more about your current role at Best Buy. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4

Industry 93

Industry Media Technology Employee 93

Communications Conversations

JANUARY 14, 2015

I’ve worked on the agency side, consulting with big clients (Beehive/Deluxe). And, they were a big part of how we nurtured relationships with internal clients. Knowing how to not lose your cool, and get what you want from your internal partners. In the corporate communications world, your internal clients are everything.

Corporate 60

Corporate Writing Communications Internal 60

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

Shift Communications

AUGUST 18, 2015

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. Don’t wax poetic about your indecisiveness with colleagues and don’t look for signs from the Universe.

Groups 60

Groups B2B Employee Policies 60

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. Equifax’s PR fail is a good reminder to us all that if you don’t try to get in front of the news when you know about it, prepare to get owned by the public.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. I know that you care a lot about your family.

Energy 52

Energy Groups Internal International 52

Communications Conversations

APRIL 13, 2017

Again, definite rock star tendencies. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology. million individual emails a year.

Case Study 113

Case Study Study Analytics Meeting 113

Ethical Voices

AUGUST 22, 2022

Why don’t you tell us a little bit more about yourself and your career? I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. About seven years ago, we launched Engagement Science Lab.

Ethics 76

Ethics Communications Agency Technology 76

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. The industry must be dedicated to embracing and advancing diversity internally and externally. Being bilingual is a desirable skillset and a true differentiator.

Leadership 60

Leadership Groups Employee Industry 60

Communications Conversations

JULY 19, 2018

But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. I’ve thought a lot about this lately. I “feel” like I know him–but again, we’ve never met.

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. Innovation.

Brand 54

Brand Branding Trends Social Media 54

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. and the other person says, "Leave it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Deirdre Breakenridge

APRIL 29, 2019

Now, it’s say whatever you want about whomever you want.”. When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? on the Richter Scale.

Ethics 78

Ethics How To Training Employee 78

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. What a towering legacy. A valued counselor.

Leadership 158

Leadership Automotive Employee Corporate 158

Sword and the Script

JANUARY 17, 2023

Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. I’d definitely put them on the shortlist. International-based all-in-one PR software providers. Comment: I was initially enthusiastic about the acquisition by Semrush, but I haven’t seen a whole lot about it since.

Technology 93

Technology Software Resources Pitching 93