Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. AI is something that is missing from most of the incumbent PR software tools.

Company 151

Company Tools Technology Software 151

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

Shift Communications

AUGUST 28, 2017

With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. In another example, suppose a company wants to understand when demand for its product or service will be highest. Next: The Basics of Prediction in PR. Christopher S.

Analytics 96

Analytics Software Technology Data 96

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. As a result, the CRM software was developed in 1995 and has been modified for betterment ever since. CRM software have brought the business prospects to a new stage where profits have soared because of better client-company relationships.

Software 76

Software Tools Data Technology 76

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Build a Better Agency Summit. Social Media Week. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Rock the Status Quo

APRIL 23, 2015

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea. It’s not easy, and some products and services make it a more feasible tactic than others. Just in case.

Brand 100

Brand Branding Community Wikipedia 100

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 3) Big Business is Where Good Software Goes to Die. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Customer service? Are gaps in technology affecting performance? Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Social media is a double-edged sword.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

OCTOBER 27, 2020

Social media was still relatively new back then, and Muck Rack began as a place for reporters to find each other. It aggregated comments from journalists into a single feed – made possible by a technology the company would license – and became like a “Who’s Who” guide for media movers and shakers.

Pitching 86

Pitching Media System Tools 86

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. You want to identify other vertical markets that are likely to need that software. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social listening sets the stage. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Open up your CRM and find the 10 customers who are most like the customers you want to have. Christopher S.

How To 147

How To Advertising Advertising Customer Service 147

Shift Communications

MAY 25, 2017

Suppose, for example, we had all the social media conversations about a client aggregated into a large database. How would we ever sort through the millions of social media posts? One cluster might be customer service issues. We couldn’t, we’d run out of lifetime. Christopher Penn. Vice President .

Publicity 130

Publicity Instagram Customer Service Software 130

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression.

Software 140

Software Pitching System Analytics 140

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Retain an agency partner to assist? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MAY 23, 2017

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. Percolate blog ( @percolate ): Big topics, smart answers.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Even your social media activity should be designed to drive traffic to your website.

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

AUGUST 24, 2016

And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Derek Lyons. Vice President.

Data 60

Data Marketing System Google 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Even in social media, we’re self-isolating. Think about management as coaching or as service.

Ethics 78

Ethics Employee Communications System 78