Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. A Big Idea delivered in some agency conference room likely spawned these campaigns.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

JULY 2, 2019

Be creative. Creativity is key! Even car insurance companies have fun with their communications efforts; take Progressive , for example, whose face of the brand is a hilarious fictionalized saleswoman named Flo. Don’t forget that sometimes the company “we” can seem off-putting. Connect with Lisa on Twitter: @LisaArledge.

Brand 141

Brand Branding Insurance Insurance 141

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

Agency 108

Agency Travel Groups Community 108

ReimaginePR

FEBRUARY 20, 2016

You’re not only paying for those hours you spend together, you’re paying for their expertise, their creative eye, their years of experience and the heart they put into the time you spend together. Insurance: Camera insurance. Let’s not forget about business insurance. We’re way outside of “Cousin Andrea” territory.

Insurance 120

Insurance Insurance Transportation Hotels 120

Mark My Words

OCTOBER 25, 2021

The inevitable happened and the work, created by Uncommon Creative Studio, was banned. Yet no single piece of BrewDog marketing has generated the amount of complaints and conversation as John Lewis’ latest spot for its insurance. Paul Mallon Head of special ops, Lucky Generals Driving debate through creative is a fine craft.

Strategy 60

Strategy Marketing Insurance Insurance 60

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JUNE 2, 2016

I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

5W PR

NOVEMBER 25, 2019

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. When one hears the word “Geico,” they’re likely to immediately remember a chance to save 15% or more on car insurance. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Lead author Matt Chiera is Founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night.

Marketing 45

Marketing Insurance Insurance B2C 45

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance How To 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. Ragan’s PR Daily : A reliable compendium of PR news and PR agency blogs, Ragan’s PR Daily is for hardcore PR pros, as it covers everything from conferences and social media to how PR works in specific industries like sports and politics. trendhunter. Or the latest in minimalist time-tracking devices ?

Blogging 159

Blogging Pitching Fashion Sports 159

Stephen Waddington

MAY 15, 2019

The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Health insurance provides support in critical situations.

Policies 60

Policies Insurance Insurance Employee 60

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight. Like the best PR-driven ideas, it is creatively designed yet simply executed.

Brand 136

Brand Branding Local Hotels 136

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Get your checking account, liability insurance and even disability insurance set up before you go Solo.

Insurance 110

Insurance Insurance Banking Groups 110

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. Folks who worked at that organization bring a very different perspective to advocacy communications.

Ethics 70

Ethics Storytelling Communications Training 70

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Rachael Seda grew up barefoot in Hawaii.

Social Media 111

Social Media Communications Healthcare Insurance 111

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them ? Where I see Outbrain the most, is at the bottom of news sites. Give our services a try.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Shift Communications

MARCH 4, 2015

You’d think we could put some liability insurance in place for bots by adding caveats into the algorithm to dictate that if a topic is trending, no action is taken if the topic also correlates to keywords such as “abuse” or “suicide”. In other words, you’d still be marketing your white paper to people who will never read it. Nicole Bestard.

Insurance 60

Insurance Insurance Trends Data 60

Communications Conversations

NOVEMBER 14, 2018

At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. How has insurance becoming interesting and fun for you? I work with fair, kind and reasonable people who give me room to be creative and contribute to the business. A: The people.

Energy 60

Energy Agency Insurance Insurance 60

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , Business press is more than achievable with the right mix of relationships and understanding of what columns, sections and beats these outlets have as well as creativity and partnership with a client to find the right story to fit a company into them. New York Times. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Victorious PR

FEBRUARY 22, 2023

Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot!

Publicity 52

Publicity Video Pitching Google 52

Contently - Strategy

MAY 9, 2024

Contently recently helped a staffing agency put together a white paper on the current talent landscape. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles. Plus, the white paper positioned the staffing agency as a go-to expert on talent recruitment.

Writing 119

Writing Case Study Study Brand 119

NewsWhip

JUNE 10, 2021

We’d never have insurance. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? And I think that’s the key there is nothing would ever change if people weren’t at least a little willing to take risks, right? Chris: Yeah. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. Getting around that obstacle calls for creative thinking.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111