The Proactive Report
NOVEMBER 3, 2022
The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. A well-executed PR campaign makes the job of marketing and sales that much easier. What is your background?
Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.
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Prohibition
JANUARY 4, 2023
Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.
Deirdre Breakenridge
NOVEMBER 11, 2015
ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).
PR in High Definition
JUNE 3, 2020
If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).
Buzzstream
DECEMBER 15, 2021
Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns.
PR in High Definition
JUNE 3, 2020
If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).
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