Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. You leave the agency.

Government 74

Government Social Media Viral Guidelines 74

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

PRSay

JULY 1, 2020

“At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. For Barcelona Principles 3.0, Photo credit: macrovector.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns.

Measurement 189

Measurement How To Guidelines Web 189

The Hoffman Agency

FEBRUARY 14, 2024

Safeguard narratives to comply with China’s guidelines Conducting a thorough review of all website content and press materials to ensure compliance against China’s political sensitivities will be imperative. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Shift Communications

MARCH 2, 2015

A fair number of corporate newsrooms attempted in the past to provide a more interactive experience. Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Complication 1: Flash. Complication 2: Video. Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Guidelines change week to week, and confusion is the only constant. If a corporate social responsibility program doesn’t exist for your client, start one now. Find your matches. Marshall your troops.

Healthcare 98

Healthcare Communications Measurement Resources 98

MaccaPR

JANUARY 28, 2022

So as you grow your business within social, know you’re going to have to loosen the grip on your brand guidelines. Be sure to watch our Maccabee PR agency’s earlier Sharper Angle videos about influencer marketing, content creation, corporate communications, and more: [link]. 6 Don’t Make Your Video So Perfect! Just click here.

Social Media 62

Social Media Marketing Media Instagram 62

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. In today’s business and media environment, overall business strategy and communications strategy are intertwined.

Trends 124

Trends SEO Leadership Print 124

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Of course, budgets are set to be guidelines and will require adjustment as business ebbs and flows. We start to ask, “What strategies worked this year?”

Brand 90

Brand Branding Marketing Enterprise 90

Konnect Agency

APRIL 6, 2021

Everyone from governments, corporations, and individuals has a heightened focus on hygiene. With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines.

Travel 52

Travel Film Guidelines Consumer 52

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. The Advertising Standards Agency (ASA) have released a guide to influencer marketing that outlines the responsibility to declare gifted and paid opportunities.

Marketing 62

Marketing Advertising Advertising Social Media 62

Prakkypedia

FEBRUARY 28, 2015

And if you’re in corporate communications and your role includes writing the annual report, newsletter articles, web articles, media releases and more, then a style guide is a very useful tool indeed. And boy, is it handy for your communications team – internal or external agency. It’s all very official. What does it do?

Writing 60

Writing Guidelines Corporate Web 60

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Graphics and imagery in corporate blogging work best when it’s relevant, seeks to draw readers in and conveys an idea.

Blogging 109

Blogging Survey B2B Analysis 109

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. The product currently has 168 reviews on G2 Crowd , including this one: “Agility has made life much easier as we’ve grown our agency. 5) Picks from the vendor blogs.

Industry 91

Industry Media Technology Employee 91

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. According to Brooklynn Kramer, client success manager at Qnary, an agency that manages social media presences for executives, Facebook is the platform that most values a sense of nostalgia. Remember that. TipTuesday stinky gym clothes?

Brand 111

Brand Branding LinkedIn Instagram 111

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Ethical Voices

SEPTEMBER 26, 2022

Always on the corporate side, never on the agency side, but in multiple industries. Is your approach, “according to HIPAA guidelines we can’t release names of any patients” or is it “we can neither confirm nor deny.” I started in radio as a reporter and made the jump to PR about 35 years ago. I started in cable television.

Healthcare 68

Healthcare Ethics Communications System 68

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. A crisis plan also include guidelines on how employees should respond at different stages of a crisis. Here are four important questions to ask when choosing a PR firm: Does the agency have experience?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

MaccaPR

OCTOBER 14, 2015

A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

APRIL 15, 2016

Here are some guidelines. If you’re on the agency side, and managing an influencer program for a brand, you might even have two POCs; one for the influencers (or more, if you’re working with a large number of them), and one for the client. Make your ask as solid as possible before you go out with it. Create content?

Marketing 40

Marketing Guidelines Social Media Banking 40

Tribe Builder Media

FEBRUARY 11, 2019

Which is why hiring a professional PR agency to help your business take that final step is crucial. Even a full-time in-house PR manager can’t produce the same results as a dedicated PR agency. When you’re paying an agency, you’re getting a team of top talent for the price of the retainer, not a bad investment!

Internal 40

Internal International Agency Pitching 40

5W PR

MAY 24, 2021

It should be a ‘nofollow’ link so that Google’s Webmaster Guidelines are not violated. Make sure it can be easily searched by using Google and corporate search engines. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. It is better to include a link for more information. Straightforward writing.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. The cost of B2B marketing content.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). 37% of publishers are not in compliance with FTC guidelines on native ads. Brands in Politics ). Talk to Us

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. The online and social media craze prompted Domino’s corporate headquarters to take notice. How can a PR agency help?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? “If your PR agency or company is planning a GUINNESS WORLD RECORDS event, I recommend you choose a world record that has four key elements.”

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178