Critical Mention

FEBRUARY 10, 2018

In this case, we’re talking about public relations. With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”.

Survey 176

Survey Marketing B2B Study 176

5W PR

NOVEMBER 3, 2023

For example, create content that resonates with fitness enthusiasts who seek advanced performance metrics, while also offering guidance to beginners on how to kickstart their fitness journey with wearable tech. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PRSay

JULY 16, 2019

Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. For instance, partner PR with content marketing. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

5W PR

APRIL 21, 2021

This means both sharing high-quality and valuable content on a regular basis, as well as joining in on weekly global or national trends that already have a loyal audience of thousands. Content Marketing Strategies. There are plenty of available content marketing strategies that have brought companies a lot of success.

Creativity 88

Creativity Strategy Marketing Infographics 88

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Email subscribers are essential for content marketing success .

B2B 116

B2B Marketing Survey Software 116

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. Enter public relations automation tools. This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

HMA Public Relations

MARCH 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business?

Infographics 90

Infographics Content Marketing Agency Communications 90

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Shift Communications

DECEMBER 22, 2014

The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Marketing Analyst. Tori Sabourin.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). So was a publicity stunt for Kemps, when we carved then-Gov.

Agency 113

Agency SEO Social Media Pinterest 113

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. And when it comes to providing the maximum value to your target audience, few things beat public relations. Let’s see how public relations can attract organic traffic to your website. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Digital Marketing Agency. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Pricing: Free How to Choose a Link Building Tool?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Landis PR

MAY 8, 2023

Thought leaders provide timely, relevant content in useful forms. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. All pricing and features are based on the time of publication.) The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. All pricing and features are based on the time of publication.) The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MAY 9, 2018

I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PRsay is an extension of Strategies & Tactics , PRSA’s monthly publication that provides lifelong learning to help you improve your job skills, stay competitive and advance your career. .

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 63

B2B Study Marketing Survey 63

Shift Communications

OCTOBER 4, 2017

Read the infographic below to learn more about how much bad customer experiences can cost companies. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Airlines 87

Airlines Financial Film Viral 87

Solo PR Pro

AUGUST 14, 2018

Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48