Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

OCTOBER 9, 2023

Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country. Local partnerships Collaborating with local PR agencies, influencers, and media outlets can provide invaluable insights and connections. Highlight ingredients that are popular in each region.

Strategy 78

Strategy Brand Branding How To 78

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Lemon8 is a social media platform designed specifically for Gen Z.

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Social Media Agency Media Mobile 52

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 79

Social Media YouTube Instagram Trends 79

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

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Trends Nonprofit Consumer Newspapers 165

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Be inclusive in the storytelling.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

AUGUST 3, 2023

In this blog post, integrated social media marketing agency Prohibition will share five predictions for the future of video on social media and why they should be on your radar. With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. What trends are you seeing in the news business that the PR industry ought to know about? People are visual.

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Agency Pitching Print Storytelling 120

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Austin, TX.

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Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. Adtech companies can make use of this trend.

Privacy 156

Privacy Advertising Advertising Data 156

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. What trends do you see taking shape as you ride the subway or walk the aisles of Target? Congratulations on your new role with Konnect!

Consumer 226

Consumer Trends Agency Pitching 226

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other.

Agency 146

Agency Pitching Training Meeting 146

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

MAY 6, 2020

Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. For others, they aim to make consumers feel more confident in the company by sharing information they should know about its brands. The key focus should always be about the consumer.

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Survey Storytelling Consumer Analysis 88

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing.

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Marketing Content Marketing Social Media Employee 215

Prohibition

OCTOBER 25, 2022

Tap into trends to inform PR proposals . Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. This means the content is more likely to resonate better with media, as it’s on trend.

Strategy 71

Strategy Brand Branding B2C 71

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. The smartphone is our connection to the world.

Mobile 152

Mobile SEO Web Training 152

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends.

Strategy 62

Strategy Marketing SEO B2C 62

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. There are other forms of “news” — like research results or insights, or a CEO’s strong opinions about industry trends or changes. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. The only major dislikes are dealing with any clients that don’t treat agency partners as strategic partners. A brand needs to start with a deep understanding of the industry, competitors and consumer trends.

Technology 120

Technology Industry Storytelling Strategy 120

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 46) “Help transit agencies communicate to the public.”. 51) “My team tells the stories of how my state government agency protects us and our environment.”. 46) “Help transit agencies communicate to the public.”. 63) “I am a storyteller.”.

Employee 150

Employee Print Writing Survey 150

Konnect Agency

JUNE 8, 2023

Armed with this knowledge, you can optimize your content strategy, elevate your storytelling, and forge meaningful connections with your audience. The post Instagram Ranking Explained appeared first on Konnect Agency. Looking to build an Instagram presence? Konnect with us to learn how we’ve helped brands stand out on social media.

Instagram 52

Instagram Guidelines Social Media Video 52

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

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Brand Branding Instagram Fashion 74