Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. What is user generated content? This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

Strategy 62

Strategy Marketing SEO B2B 62

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. What is User-Generated Content? User-generated content is created by consumers, not brands. Why is User-Generated Content Important?

Consumer 88

Consumer Video Social Media Community 88

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. It is a great way to connect with new journalists for media coverage!

Retail 320

Retail Healthcare Crisis Management Social Media 320

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. Word-of-mouth PR spread on social media platforms is not only cost-effective, but highly trackable and persuasive.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

MARCH 27, 2023

Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content? UGC consists of any content on a brand or its products generated and shared by end-users. Meanwhile, this content could increase trust in a brand.

Industry 88

Industry Social Media Community Consumer 88

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Smart marketers pour some digital ad spend into PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Here’s five of them that all marketers should know about.

Social Media 62

Social Media Trends Marketing Media 62

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers.

B2B 81

B2B Social Media Company Marketing 81

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Christine Connolly . Account Manager. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” IMPROVE YOUR CONTENT STRATEGY. Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. And on social platforms, skepticism is far greater, as it should be. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., In 2015, there are literally hundreds of channels where consumers access content.”. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 63

Social Media Marketing Media Content Marketing 63

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. pic.twitter.com/rF5gNIvVd0.

Crisis 271

Crisis Brand Branding How To 271

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84