Onclusive

NOVEMBER 8, 2023

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy. He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years.

Community 148

Community Big Data Media Resources 148

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 133

Study Publicity Survey Internal 133

Konnect Agency

OCTOBER 7, 2021

A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020. Four Reasons to Hire a Social Media Agency. Here are just a few ways that investing in a social media agency can benefit your marketing goals: Invest in Expertise.

Social Media 59

Social Media Agency Media Community 59

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Wadds Inc.

FEBRUARY 22, 2024

These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people.

Study 111

Study Social Media Journalism Survey 111

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 2, 2024

A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. In doing so, backlash from supporting issues that are “off-brand” can be mitigated. Short-form video reigns.

Trends 186

Trends B2C Video Measurement 186

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR.

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. It delivers research and teaching in development studies.

Guidelines 171

Guidelines Ethics Study Community 171

5W PR

FEBRUARY 20, 2024

A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Brand Branding Ethics 78

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Should the bipartisan proposal become law, it should give large multinational agencies pause. What does this mean for the PR community?

Ethics 361

Ethics Facebook Case Study Guidelines 361

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Which communications assets can we use to make our kindness campaign a success?

Employee 155

Employee Crisis Reputation Creativity 155

Stephen Waddington

NOVEMBER 25, 2021

we’ve recorded many of these stories through work for the Government Communication Service, NHS, and with agency and in-house clients. published a report about the huge number of public relations agencies that were launched during successive lockdowns. clients, and the broader public relations community. At Wadds Inc.

Community 146

Community Government Engineering Training 146

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. . Avoid constant changes.

Employee 192

Employee Policies Agency Study 192

PRSay

OCTOBER 12, 2021

I was studying finance at George Washington University; he saw something else in my skill sets. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. It’s simply a privilege they can’t afford. Photo credit: seventyfour ].

Nonprofit 196

Nonprofit Financial Community Leadership 196

Stephen Waddington

JULY 3, 2022

Quoting Edward Bernays and Arthur Page, Oltarzhevskyi said that communication had the potential to find reach solution to the Russian war in Ukraine. Human stories are the primary means of countering information warfare according to Oltarzhevskyi however he called on professional communicators to apply their agency with care. “We

Communications 129

Communications Software Internal International 129

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Big PR agencies do the same thing.

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. billion in 2016 (Public Relations and Communications Association, 2016). This data in each case has been collected by a third-party research agency. Practitioners and academics operate in almost entirely separate communities.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Case studies and success stories Showcase success stories through compelling case studies. Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Brand Branding 92

PRSay

JULY 29, 2022

“In such a challenging and demanding context for society, communication should be summed up by its primary role: building trust,” said Christian Silveri, regional head of corporate affairs, Latin America, for Natura & Co (Natura and Avon). Humanize digital experiences. Facundo Luque is a product manager jr. Connect with him on LinkedIn.

Communications 157

Communications Public Affairs Insurance Insurance 157

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. They should set up Google or Talkwalker Alerts for terms related to G.W.,

Case Study 94

Case Study Crisis Management Crisis Study 94

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Industry participation Get actively involved with the B2B tech community. The post Mastering B2B Tech PR: Strategies for Effective Communication appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. The post Using Consumer Feedback in Product Development and PR Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 88

Consumer Strategy Case Study Survey 88

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Pitching Powerhouse by Jennifer Berson Jennifer Berson covers a lot of PR how-to’s from media relations tips to business-building strategies to how to build your own PR agency.

Publicity 129

Publicity Small Business Trends Leadership 129

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

FEBRUARY 3, 2023

She was part of the team that transitioned two State Departments and several small agencies into the new Georgia State Department of Human Resources. This program was implemented by child support agencies in more than 30 states. She also developed a program to warn teenagers of the consequences of teen pregnancy.

Public Affairs 78

Public Affairs Government Journalism Banking 78

Prohibition

AUGUST 2, 2023

This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. For agencies, TikTok has introduced their ‘Agency Business Center Hub’ – a platform hosting case studies, guides and tools for creating TikTok content that succeeds.

Instagram 62

Instagram Twitter Social Media B2C 62

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 166

Consumer Brand Branding Marketing 166

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

NOVEMBER 24, 2023

For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets. This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes.

Healthcare 78

Healthcare Guidelines How To Ethics 78