The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Lead author Matt Chiera is Founder of Ice Nine Online, a Chicago-based digital agency by day and market research lab by night.

Marketing 45

Marketing Insurance Insurance B2C 45

ZudePR

MAY 22, 2015

But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. Giving something back. What’s this got to do with Jane Cumming you ask?

eBook 113

eBook Crisis Management Small Business Training 113

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency.

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

OCTOBER 7, 2014

When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed. As is the case for the vast majority of our Solo PR Pro community, the research also confirms that today’s independent workforce is not just between positions or ”passing through.” How did you handle?

eBook 76

eBook Financial Study Small Business 76

Cision

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. If they aren’t cerebral, then work on an eBook with short passages and quotes.

Survey 60

Survey Trends Marketing B2B 60

Solo PR Pro

JANUARY 6, 2015

Free eBook from Solo PR Pro. Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource. Get It In Writing! What format should you use?

eBook 40

eBook Creativity Twitter Tools 40

Public Relations Sydney

NOVEMBER 16, 2014

Being an active participant in online conversations will not only help you build your online profile, but will strengthen the relationships between you and your online community. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Local 90

Local Social Media eBook Meeting 90

Waxing UnLyrical

JUNE 10, 2016

This is why, regardless of how many “gold stars” I got on my media coverage reports – yes, at my first agency job in the U.S., Of course, back then, it was literally about butts in seats, because the agency I worked for did integrated marketing for Bay Area engagements of Broadway shows.

Communications 40

Communications Conference eBook Facebook 40

Shift Communications

MARCH 7, 2016

A few companies are likely to have community managers who create awareness and revenue on social networks. cta] The post PR and the Google Customer Journey to Online Purchase appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And if another agency wants to follow our lead, that’s fine too!

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Our understanding of PR metrics needs a paradigm shift, though. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. However, some straddle more than one type of mass communication. It impacts all corners of life in white-majority countries like the USA.

Ethics 52

Ethics Communications Print Television 52