ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting.

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Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. It isn’t as simple as ‘get your brand in the news’ as much as it is about identifying and focusing on key differentiators. Does the startup have internal support for the PR agency? Sales leads?

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Agency Internal International Course 149

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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Agency How To Construction Advertising 223

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

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Agency How To Survey Employee 100

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons.

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Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. Deep-dive meetings. But what happens then?

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Agency Meeting Internal International 136

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Only when managers actively live this principle can they create resilient teams that can quickly and successfully meet new challenges.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000.

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SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

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Publicity Brand Branding Storytelling 256

Prohibition

NOVEMBER 26, 2021

Another month means another meet the team! As an integrated agency our projects can vary massively, one day you’ll be on set directing a brand video , the next day you’re doing a deep dive into a client’s social media channels and analysing what makes their audience tick. I first interned at Prohibition back in 2015.

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Meeting Social Media Agency Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2018

For any organization in initial conversations with a public relations agency, there are many questions to be asked. PR agency questions: To ask or not to ask? The PR firm will often want to tailor a program to meet a client budget, so we usually prefer the client to have a predetermined budget range. How much will it cost?

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Agency Media Relations Resources Internal 136

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . It’s PR, not ER. And earned media isn’t magic.

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Publicity How To Agency Product Launch 334

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Local Crisis Management Internal 92

Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

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Internal International Employee Meeting 102

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Here’s what these top communications execs said they want and expect from an agency relationship. A drive to win.

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Agency Public Affairs Energy Resources 120

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

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Agency SEO Groups Energy 117

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

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Agency Print Course Travel 136

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. propel your brand to new heights.

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Mobile Automotive Brand Branding 74

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Whether it’s through emails or Slack messages or even listening in on client meetings, there are plenty of terms thrown around. Exclusive” .

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Journalism Internal International Pitching 344

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

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Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. Weekly or biweekly meetings are not just markers of progress, though. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Long meetings are deadly, so we like a tight agenda.

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How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. Weekly or biweekly meetings are not just markers of progress, though. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Long meetings are deadly, so we like a tight agenda.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

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Agency Trade Shows Comparison Meeting 120

Prohibition

OCTOBER 22, 2021

We’re back this month with another meet the team! I’ve worked on all things from soap operas, to documentaries, to adverts, to online promos for sports teams & events videos for corporate brands nationally & internationally. The opportunities at Prohibition to work on some big brands is another exciting chapter.

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Meeting Video Sports YouTube 62

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Public Relations Society of America (PRSA) International Conference.

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Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

PRSay

JULY 30, 2020

It’s an opportunity to help create their personal brand. One of the best parts of being on campus is meeting new people. See if you can schedule a Zoom call to talk about what campus is like, or what opportunities you might have to intern with them in the future. Yeah, I know that you just spent more than a decade reading.

Brand 195

Brand Branding Local Interviews 195

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

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Meeting Automotive Media Journalism 74

The Hoffman Agency

AUGUST 14, 2023

That’s why I knew that working at an agency like Hoffman would be the perfect place for me to play around with all kinds of brand identities, programs, and mediums to see how I can visualize each client’s story, telling it in their unique voice. Being exposed to unfamiliar tasks or speaking up in meetings scares me.

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Agency Study Course Meeting 36

5W PR

OCTOBER 11, 2023

These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. Global and international PR networks Networking isn’t confined to local or national boundaries.

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Publicity Internal International Resources 103

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. She got her start serving on a marketing committee for an agency working in both the U.S. and China on international adoptions.

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Meeting Retail Groups Hotels 91

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

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Agency Publicity Public Affairs Crisis Communications 52

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

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Agency Pitching Energy Creativity 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

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Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 30, 2016

First, my social feeds were filled with posts of Cannes attendees at sun-dappled meetings against a brilliantly blue Cote d’Azur, sipping Rosé and dropping celebrity names. The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree.

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Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Agencies offer a path to promotion.

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Agency Nonprofit Corporate Training 122