Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Creating a Pitch. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the biggest communication challenges facing financial brands today?

Financial 168

Financial Infographics Pitching Consumer 168

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. It takes time to build a brand. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon. And the journalists can be grateful for this, too.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

SEPTEMBER 14, 2019

The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Most journalists (65%) prefer to be pitched before 11 a.m. 73% of journalists are OK with receiving a follow up to a pitch they didn’t initially respond to. Credible sources.

Survey 75

Survey Media Relations Report Media 75

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. The role I play creatively is distinctly different.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Ross Hudgens, Siege Media.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” I’m open to pitches on these, but please read this first.

B2B 114

B2B Marketing Survey Software 114

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

MAY 6, 2016

We also send out a weekly newsletter to our audience of brands and agencies. What constitutes a great pitch for you? A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. (for What kind of stories are you looking for?

Infographics 120

Infographics Technology Pitching Education 120

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.

Software 92

Software Banking Technology Data 92

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. This can result in greater social sharing across platforms and expose your blog (and brand) to potential customers, business partners and others. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). Brand management is here to stay—there’s no doubt about that. Click Here. Click To Tweet.

Reputation 120

Reputation Brand Branding Product Launch 120

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

JANUARY 3, 2019

At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. 4 Lessons Learned From the Most Agile Brands on Social Media. And there were a few model brands that leveraged each feature to its maximum potential—all the while entertaining us.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. There are millions of websites out there dedicated to specific businesses, brands, products or services. In other words, you get a backlink every time a website directs users to your content. Until next time!

How To 60

How To SEO Mobile Google 60

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. It’s best to use similar colors, fonts, and images through branded images but especially within campaigns. Know how to write a killer pitch or press release? Create Unity Across Images. Savannah Whitman.

Infographics 60

Infographics Tools Guidelines Writing 60

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. Small change, big impact.”. Give our services a try.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 years working on the technology PR team. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60