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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251
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Impact of COVID-19 on NHS comms

Stephen Waddington

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The industry has been good to me.

Industry 153
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #1: PR is too expensive for my brand.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books.

Software 121
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Brand conversations during COVID-19

Stephen Waddington

Most outdoor, experiential, events, meetings and print simply don’t work. Almost everything that we have learnt about the impact of the internet on organisations in the last two decades was foretold by a book published in 1999. It’s a theme at the heart of Douglas Rushkoff’s new book Team Human.

Brand 157