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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120
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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . It’s PR, not ER.

Publicity 334
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Fact-checking remains an issue.

Report 119
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we use it: with an eye toward our firm’s ethical standards. genAI models are trained on massive databases that encompass books, articles and websites. Fact-check everything.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we use it: with an eye toward our firm’s ethical standards. genAI models are trained on massive databases that encompass books, articles and websites. Fact-check everything.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 97